{
  "company_number": "SC373602",
  "name": "The Performance Collective Ltd",
  "url": "/company/SC373602",
  "status": "Active - Proposal to Strike off",
  "is_active": true,
  "company_type": "Private Limited Company",
  "incorporated_on": "2010-02-24",
  "dissolved_on": null,
  "sic_codes": [
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      "code": "70229",
      "description": "Management consultancy activities other than financial management",
      "section": "M",
      "section_name": "Professional, scientific and technical activities",
      "url": "/sic/70229"
    }
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    "url": "/address/780565",
    "line1": "27 LADY ROAD",
    "line2": "",
    "post_town": "EDINBURGH",
    "county": "",
    "country": "",
    "postcode": "EH16 5PA"
  },
  "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/SC373602",
  "previous_names": [],
  "care_of": "",
  "po_box": "",
  "country_of_origin": "United Kingdom",
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        "made_up_date": "2012-01-31",
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      },
      {
        "made_up_date": "2011-01-31",
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        "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/SC373602/filing-history/MzAzNDcyMzcyOGFkaXF6a2N4/document?format=pdf&download=0"
      }
    ],
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  },
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  "officers": [
    {
      "name": "GIFFORD, Fiona Elizabeth",
      "person_url": "/person/6616553",
      "role": "director",
      "appointed_on": "2010-02-24",
      "resigned_on": "2025-02-23",
      "nationality": "British",
      "occupation": "",
      "source": "stream",
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    {
      "name": "GIFFORD, Keith Bressay",
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      "nationality": "British",
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      "name": "Mrs Fiona Elizabeth Gifford",
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      "natures_of_control": [
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      "notified_on": "2016-04-06",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "Scotland",
      "source": "snapshot"
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  ],
  "external_links": [],
  "provenance": {
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    "first_seen_at": "2026-07-05T12:35:35.811816+00:00",
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    "retrieved_at": "2026-08-14T23:26:12.486738+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House."
}