# Advanta Direct Ltd

## Details

- **Company number:** [SC223664](https://find-and-update.company-information.service.gov.uk/company/SC223664)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 25 Sep 2001
- **Registered office:** 121 WEST REGENT STREET, GLASGOW, G2 2SD
- **Nature of business:** [64999](/sic/64999) Financial intermediation not elsewhere classified
- **Corporate group:** [Beech Tree Gp Ii Limited](/group/17060) (40 companies)


## Previous names

- M & I Independent Financial Services Limited (until 28 Feb 2024)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Douglas Moore | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent | 6 Apr 2016 | 30 Jun 2022 |
| Mrs Irene Moore | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 30 Jun 2022 |
| Advanta Solutions Ltd. | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 30 Jun 2022 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2021 | £49,980 | £47,010 | 2 |
| 31 Dec 2020 | £29,426 | £53,089 | 2 |
| 31 Dec 2019 | £32,155 | £46,335 | 2 |
| 31 Dec 2018 | £36,971 | £47,524 | 2 |
| 31 Dec 2017 | £43,574 | £56,462 | 2 |
| 31 Dec 2016 | £21,153 | £33,682 | 2 |
| 31 Dec 2015 | £19,822 | £36,823 | - |



## Owned by

Advanta Direct Ltd → [Advanta Solutions Ltd](/company/11051402) → [Beech Tree Gp Iii Limited](/company/12807102) → [Beech Tree Gp Ii Limited](/company/10438058)





## Companies at the same address

- [Advanta Foundation](/company/SC292396) (SC292396)
- [Advanta Risk Ltd](/company/SC204478) (SC204478)
- [Advanta Wealth Ltd](/company/SC433830) (SC433830)