# Primal Strength Limited

## Details

- **Company number:** [NI637831](https://find-and-update.company-information.service.gov.uk/company/NI637831)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 15 Apr 2016
- **Registered office:** UNIT 19 THE HATCHERY NI, ANTRIM ENTERPRISE PARK, ANTRIM, BT41 1JZ
- **Nature of business:** [47640](/sic/47640) Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
- **Corporate group:** [Atlas Project Topco Limited](/group/33879) (3 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| INNES, Robbie William | director | 29 Jun 2022 | 13 Jul 2026 |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Atlas Project Bidco Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 18 Jun 2021 |  |
| Mr Steven Rinaldi | ownership-of-shares-50-to-75-percent | 3 Oct 2016 | 18 Jun 2021 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Apr 2020 | £762,904 | £1,432,436 | 10 |
| 30 Apr 2019 | £409,568 | £505,030 | - |
| 30 Apr 2018 | £169,875 | - | - |
| 30 Apr 2017 | £811 | £33,420 | - |



## Owned by

Primal Strength Limited → [Atlas Project Bidco Limited](/company/13290341) → [Atlas Project Midco Limited](/company/13290336) → [Atlas Project Topco Limited](/company/13260107)





## Companies at the same address

- [Media One Group Ireland Ltd](/company/NI683981) (NI683981)