# Smarts (NI) Limited

## Details

- **Company number:** [NI024211](https://find-and-update.company-information.service.gov.uk/company/NI024211)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 8 Mar 1990
- **Registered office:** 157 HIGH STREET, HOLYWOOD, CO DOWN, BT18 9HU
- **Nature of business:** [70210](/sic/70210) Public relations and communications activities
- **Corporate group:** [MSQ Partners Group Limited](/group/18433) (19 companies)


## Previous names

- IAS Smarts (NI) Limited (until 3 May 2006)
- Citigate Northern Ireland Limited (until 12 Nov 2004)
- Burnside Citigate Communications Limited (until 26 Apr 1999)
- Alan Burnside Communications Limited (until 9 May 1995)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| NICHOLS, Richard Stephen | director | 25 Sep 2001 | 31 Oct 2005 |
| BURNS, Graeme Ian | director | 31 Oct 2005 | 30 Jun 2009 |
| YARDLEY, Daniel John | director | 5 Aug 2013 |  |
| REID, Peter David | director | 28 Jul 2011 |  |
| CAMPBELL, Andrew Thomas | director | 4 Jul 2003 |  |
| ARLOW, Pippa | director | 11 May 2000 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Msq Partners Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 26 Oct 2016 |  |




## Owned by

Smarts (NI) Limited → [MSQ Partners Ltd](/company/07745643) → [MSQ Partners Group Limited](/company/09044213)




## Directors' other companies

- [YARDLEY, Daniel John](/person/5362513) - director at [Framework Creative Limited](/company/06529863)