Hoax Fashion Limited

Company number: 17388299
Status: Active
Type: Private Limited Company
Incorporated: 7 Aug 2026
Nature of business: Manufacture of other wearing apparel and accessories n.e.c.
Retail sale via mail order houses or via Internet
Corporate group: Gamechanger 20 Limited (8 companies)

Registered office

1 Berry Street
London
EC1V 0AA

Officers

Name	Role	Appointed	Resigned
MCCALLUM, Laura	Secretary	19 Aug 2026
BALL, Tom James	Director	19 Aug 2026
WERHUN, Luke James	Director	19 Aug 2026
MCCALLUM, Laura	Director	19 Aug 2026
WOOD, Andrew James	Director	19 Aug 2026
ASHTON, Mark Anthony	Director	19 Aug 2026
CARTER, Archie Samuel Jason	Director	7 Aug 2026

Control

Name	Nature of control	Notified	Ceased
Gamechanger 20 Limited	Ownership Of Shares 50 To 75 Percent Voting Rights 50 To 75 Percent Right To Appoint And Remove Directors	19 Aug 2026
Hoax 1994 Limited	Ownership Of Shares 25 To 50 Percent Voting Rights 25 To 50 Percent	7 Aug 2026	19 Aug 2026
Mr Archie Samuel Jason Carter	Ownership Of Shares 25 To 50 Percent Voting Rights 25 To 50 Percent	7 Aug 2026	19 Aug 2026

Connections

Owned by

Hoax Fashion Limited → Gamechanger 20 Limited

Directors’ other companies

ASHTON, Mark Anthony - Director at Ipswich Town Football Club Company Limited
ASHTON, Mark Anthony - Director at Gamechanger Holdings Ltd
ASHTON, Mark Anthony - Director at GC 20 Property Ltd
ASHTON, Mark Anthony - Director at Paradigm Sports Intelligence Ltd
BALL, Tom James - Director at Ipswich Town PLC
CARTER, Archie Samuel Jason - Director at Archie Carter Limited
MCCALLUM, Laura - Director at Gamechanger 20 Limited
WERHUN, Luke James - Director at Ipswich Town Women’s Football Club Limited
WERHUN, Luke James - Director at Paradigm Sports Intelligence Ltd
WERHUN, Luke James - Director at Ipswich Town Football Club Company Limited

Companies at the same address

Data