Smart Choice Holding Limited
- Company number
- 16014874
- Status
- Active
- Type
- Private Limited Company
- Incorporated
- 14 Oct 2024
- Nature of business
- Activities of other holding companies n.e.c.
- Corporate group
- Alfa Investimentos Ltd (17 companies)
Registered office
Officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ROE, Andrew Charles | Director | 1 Feb 2025 | |
| KITCHIN, Alan William Norman | Director | 1 Feb 2025 | |
| DAVIDSON, Rowan James | Director | 14 Oct 2024 | |
| PILLEY, Melissa Jane | Director | 14 Oct 2024 | |
| PILLEY, Jamie Robert | Director | 14 Oct 2024 |
Control
| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| East Pines Energy Investments Limited | Ownership Of Shares 75 To 100 Percent Voting Rights 75 To 100 Percent |
15 May 2025 | |
| East Pines Holdings Ltd | Ownership Of Shares 75 To 100 Percent Voting Rights 75 To 100 Percent |
28 Oct 2024 | 15 May 2025 |
| Mr Jamie Robert Pilley | Ownership Of Shares 75 To 100 Percent Voting Rights 75 To 100 Percent Right To Appoint And Remove Directors |
14 Oct 2024 | 28 Oct 2024 |
Accounts
| Year ended | Cash | Employees |
|---|---|---|
| 30 Sep 2025 | £385 | 0 |
Connections
Owned by
Smart Choice Holding Limited → East Pines Energy Investments Limited → East Pines Holdings Ltd → Alfa Investimentos Ltd
Controls
- SCR X9 1124 Limited (16069538)
- Smart Choice Advisory Limited (16016302)
- Smart Choice Capital Projects Limited (16018424)
- Smart Choice Metering Limited (12012624)
- Smart Choice Renewables Limited (16016149)
- Smart Choice Training Academy Limited (16016508)
Directors’ other companies
- PILLEY, Melissa Jane - Director at East Pines Energy Investments Limited
- PILLEY, Melissa Jane - Director at Smart Choice Renewables Limited
- PILLEY, Melissa Jane - Director at Ruby Finance Limited
- ROE, Andrew Charles - Director at Smart Choice Training Academy Limited
- ROE, Andrew Charles - Director at Smart Choice Renewables Limited
- ROE, Andrew Charles - Director at Smart Choice Capital Projects Limited
- ROE, Andrew Charles - Director at East Pines Energy Investments Limited
- ROE, Andrew Charles - Director at Ruby Gas Ltd
- ROE, Andrew Charles - Director at Ruby Electricity Ltd
- ROE, Andrew Charles - Director at Ruby Energy Holdings Ltd