# Deserved Commerce Ltd

## Details

- **Company number:** [15677256](https://find-and-update.company-information.service.gov.uk/company/15677256)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 24 Apr 2024
- **Registered office:** 124 CITY ROAD, LONDON, EC1V 2NX
- **Nature of business:** [47910](/sic/47910) Retail sale via mail order houses or via Internet


## Previous names

- Deserved Competitions Ltd (until 22 Sep 2026)
- Scentful Ltd (until 1 Oct 2025)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HINDLE, Lee | director | 24 Apr 2024 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Lee Hindle | ownership-of-shares-75-to-100-percent | 24 Apr 2024 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 30 Apr 2026 | £956 | 0 |
| 30 Apr 2025 | £1 | - |






## Registered address

17,945 companies are registered at this address - likely a registration agent.