# Brand Traction Holdings Limited

## Details

- **Company number:** [14274269](https://find-and-update.company-information.service.gov.uk/company/14274269)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 3 Aug 2022
- **Registered office:** 167-169 GREAT PORTLAND STREET, 5TH FLOOR, LONDON, W1W 5PF
- **Nature of business:** [64301](/sic/64301) Activities of investment trusts
- **Corporate group:** [Cint UK Limited](/group/46198) (3 companies)


## Previous names

- Marketing Ai Holdings Limited (until 9 Aug 2022)
- Proquo Ai Holdings Limited (until 6 Mar 2025)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mbai Holdings Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 10 Dec 2024 |  |
| Grafton Capital Neptune Lp | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent, right-to-appoint-and-remove-directors | 3 Aug 2022 | 10 Dec 2024 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | £6,510,071 | - | 3 |
| 31 Dec 2024 | £4,253,624 | - | 2 |
| 31 Dec 2023 | £4,974,571 | £760,835 | 0 |



## Owned by

Brand Traction Holdings Limited → [Mbai Holdings Limited](/company/16070647) → [Cint UK Limited](/company/09784118)



## Controls

- [Brand Traction Limited](/company/14264902) (14264902)




## Registered address

12,818 companies are registered at this address - likely a registration agent.