# Brand Traction Limited

## Details

- **Company number:** [14264902](https://find-and-update.company-information.service.gov.uk/company/14264902)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 29 Jul 2022
- **Registered office:** 167-169 GREAT PORTLAND STREET, 5TH FLOOR, LONDON, W1W 5PF
- **Nature of business:** [62012](/sic/62012) Business and domestic software development
- **Corporate group:** [Cint UK Limited](/group/46198) (3 companies)


## Previous names

- Marketing Ai Limited (until 9 Aug 2022)
- Proquo Ai International Limited (until 6 Mar 2025)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Grafton Capital Neptune Lp | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 29 Jul 2022 | 3 Aug 2022 |
| Brand Traction Holdings Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 3 Aug 2022 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | -£7,527,123 | £197,516 | 8 |
| 31 Dec 2024 | -£6,603,595 | £15,943 | 14 |
| 31 Dec 2023 | -£5,262,700 | £50,529 | 20 |
| 31 Dec 2022 | -£3,567,019 | £89,593 | 20 |



## Owned by

Brand Traction Limited → [Brand Traction Holdings Limited](/company/14274269) → [Mbai Holdings Limited](/company/16070647) → [Cint UK Limited](/company/09784118)





## Registered address

12,876 companies are registered at this address - likely a registration agent.