# DD Brands Ltd

## Details

- **Company number:** [13016235](https://find-and-update.company-information.service.gov.uk/company/13016235)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 13 Nov 2020
- **Registered office:** 33 NORTH AUDLEY ST., LONDON, W1K 6ZQ
- **Nature of business:** [46450](/sic/46450) Wholesale of perfume and cosmetics, [82990](/sic/82990) Other business support service activities n.e.c.
- **Corporate group:** [Hero Brands Ltd](/group/104330) (41 companies)


## Previous names

- DD Products Ltd (until 26 Feb 2025)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mrs Yulia Rorstrom | significant-influence-or-control | 13 Nov 2020 | 21 Sep 2022 |
| Anatidae Holdings Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 13 Nov 2020 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Jul 2025 | -£82,734 | £35,758 | 0 |
| 31 Jul 2024 | -£110,669 | £51,603 | 0 |
| 31 Jul 2023 | -£114,053 | £31,456 | 1 |
| 31 Jul 2022 | -£104,662 | £55,383 | 1 |
| 31 Jul 2021 | -£83,828 | £10,742 | 1 |



## Owned by

DD Brands Ltd → [Anatidae Holdings Ltd](/company/12796245) → [D&D Bidco Ltd](/company/16991495) → [Hero Brands Ltd](/company/SC586287)