# Real Direction Ltd

## Details

- **Company number:** [12849833](https://find-and-update.company-information.service.gov.uk/company/12849833)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 1 Sep 2020
- **Registered office:** UNIT 3, 105 CARVER STREET, BIRMINGHAM, B1 3AP
- **Nature of business:** [18202](/sic/18202) Reproduction of video recording, [62012](/sic/62012) Business and domestic software development, [85600](/sic/85600) Educational support services
- **Corporate group:** [Ford Family Foundation](/group/1753) (2 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CATO, Luke | director | 1 Sep 2020 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Tony Ford | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent, right-to-appoint-and-remove-directors | 17 Nov 2022 | 26 Mar 2024 |
| Ford Family Foundation | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent | 26 Mar 2024 |  |
| Mr Luke Cato | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 1 Sep 2020 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Sep 2025 | -£552,425 | £18,142 | 3 |
| 30 Sep 2024 | -£211,196 | £35,989 | 3 |
| 30 Sep 2023 | £4,990 | £118,955 | 3 |
| 30 Sep 2022 | £6,101 | - | 1 |
| 30 Sep 2021 | £521 | - | 1 |



## Owned by

Real Direction Ltd → [Ford Family Foundation](/company/CE021384)





## Companies at the same address

- [Real Education Alternative Learning C.I.C.](/company/11825867) (11825867)