# First Direction Ltd

## Details

- **Company number:** [12774348](https://find-and-update.company-information.service.gov.uk/company/12774348)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 28 Jul 2020
- **Registered office:** 8 CROMWELL CENTRE, 32 THAMES ROAD, BARKING, IG11 0HZ
- **Nature of business:** [47910](/sic/47910) Retail sale via mail order houses or via Internet




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Yousuf Ahmed | ownership-of-shares-75-to-100-percent | 28 Jul 2020 | 1 Dec 2021 |
| Mr Saleh Mohammed Sattar | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Dec 2021 | 1 Dec 2023 |
| Mr Saadi Mohammed Sattar | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Dec 2023 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Jul 2025 | £19,333 | 1 |
| 31 Jul 2024 | £10,320 | 2 |
| 31 Jul 2023 | £11,182 | 1 |
| 31 Jul 2022 | £9,657 | 1 |
| 31 Jul 2021 | £498 | 1 |






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