# Betterrides Labs Ltd

## Details

- **Company number:** [12679389](https://find-and-update.company-information.service.gov.uk/company/12679389)
- **Status:** active
- **Type:** ltd
- **Incorporated:** 18 Jun 2020
- **Registered office:** 90 High Holborn High Holborn, London, WC1V 6LJ
- **Nature of business:** [49390](/sic/49390) Other passenger land transport, [52290](/sic/52290) Other transportation support activities, [62020](/sic/62020) Information technology consultancy activities, [62090](/sic/62090) Other information technology service activities
- **Corporate group:** [Betterrides.ai Ltd](/group/786) (2 companies)


## Previous names

- Ascendal Accelerator Limited (until 30 Jun 2022)
- Goascendal Labs Limited (until 17 May 2023)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| WILLIAMS, Thomas Philip | director | 21 Dec 2020 | 25 Mar 2021 |
| FLEITLICH, Georgia | director | 25 Mar 2021 | 24 Jun 2022 |
| LEISHMAN, Adam Daniel, Mr. | director | 18 Jun 2020 | 30 Apr 2023 |
| COETZEE, Justin, Mr. | director | 24 Jun 2022 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Cambridge & Peterborough Combined Authority | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 21 Dec 2020 |  |
| Goafrica Limited | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 18 Jun 2020 |  |



## Accounts

| Year ended | Cash | Employees |
|---|---|---|
| 31 Mar 2025 | £2,289 | 0 |
| 31 Dec 2023 | £2,289 | 0 |
| 31 Dec 2022 | £46,797 | 0 |
| 31 Dec 2021 | £410,912 | 0 |
| 31 Dec 2020 | - | - |



## Owned by

Betterrides Labs Ltd → [Goafrica Ltd](/company/04523881) → [Betterrides.ai Ltd](/company/11216574)




## Directors' other companies

- [COETZEE, Justin, Mr.](/person/7324103) - director at [Goafrica Ltd](/company/04523881)