# MMG Performance Ltd

## Details

- **Company number:** [12579237](https://find-and-update.company-information.service.gov.uk/company/12579237)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 29 Apr 2020
- **Registered office:** THE ELMS, MOOR FARM ROAD, ASHBOURNE, DE6 1HD
- **Nature of business:** [47910](/sic/47910) Retail sale via mail order houses or via Internet
- **Corporate group:** [Bowl Reed Enterprises Ltd](/group/94717) (5 companies)


## Previous names

- Smeco Products Ltd (until 10 Aug 2023)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Simon John Smedley | ownership-of-shares-25-to-50-percent | 29 Apr 2020 | 9 Sep 2025 |
| Hgv Direct Limited | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 9 Sep 2025 |  |
| Mr Liam Goodfellow | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 1 Oct 2022 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Dec 2024 | -£113,025 | 0 |
| 31 Dec 2023 | - | 2 |
| 30 Apr 2023 | - | 1 |
| 30 Apr 2022 | - | 1 |
| 30 Apr 2021 | £1 | - |



## Owned by

MMG Performance Ltd → [HGV Direct Limited](/company/01857034) → [Bowl Reed Enterprises Ltd](/company/05471417)