{
  "company_number": "12574453",
  "name": "Lulu Guinness Limited",
  "url": "/company/12574453",
  "status": "Active",
  "is_active": true,
  "company_type": "Private Limited Company",
  "incorporated_on": "2020-04-27",
  "dissolved_on": null,
  "sic_codes": [
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      "code": "47910",
      "description": "Retail sale via mail order houses or via Internet",
      "section": "G",
      "section_name": "Wholesale and retail trade; repair of motor vehicles and motorcycles",
      "url": "/sic/47910"
    }
  ],
  "registered_address": {
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    "url": "/address/2132356",
    "line1": "68C HIGH STREET",
    "line2": "BASSINGBOURN",
    "post_town": "ROYSTON",
    "county": "HERTS",
    "country": "UNITED KINGDOM",
    "postcode": "SG8 5LF"
  },
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  "previous_names": [
    {
      "name": "Lulu G Limited",
      "ceased_on": "2020-09-25"
    }
  ],
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  "po_box": "",
  "country_of_origin": "United Kingdom",
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    "last_made_up": "2025-03-31",
    "category": "TOTAL EXEMPTION FULL",
    "filings": [],
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      {
        "made_up_date": "2021-03-27",
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        "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/12574453/filing-history/MzMzOTY0NTQ4N2FkaXF6a2N4/document?format=pdf&download=0"
      }
    ],
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  },
  "confirmation_statement": {
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    {
      "name": "MCARTHUR, James",
      "person_url": "/person/6929219",
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      "resigned_on": "2021-08-30",
      "nationality": "British",
      "occupation": "",
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    {
      "name": "MERTENS-LUSTIG, Sandra",
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    {
      "name": "DALZIEL, Mark",
      "person_url": "/person/6929216",
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    },
    {
      "name": "GUINNESS, Lucinda Jane",
      "person_url": "/person/6929147",
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      "nationality": "British",
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    {
      "name": "CHU, Victor",
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    {
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      "person_url": "/person/6929153",
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      "nationality": "New Zealander",
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    {
      "name": "NORRIS, Peter Michael Russell",
      "person_url": "/person/6929149",
      "role": "director",
      "appointed_on": "2020-04-27",
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      "nationality": "British",
      "occupation": "",
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    {
      "name": "Mr Peter Michael Russell Norris",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/3967473",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-75-to-100-percent"
      ],
      "notified_on": "2020-04-27",
      "ceased_on": "2020-06-29",
      "nationality": "British",
      "country_of_residence": "United Kingdom",
      "source": "snapshot"
    },
    {
      "name": "David Fitzsimons",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/1170925",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-25-to-50-percent",
        "voting-rights-25-to-50-percent"
      ],
      "notified_on": "2020-06-12",
      "ceased_on": null,
      "nationality": "New Zealander",
      "country_of_residence": "Switzerland",
      "source": "snapshot"
    },
    {
      "name": "Victor Chu",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/5147147",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-25-to-50-percent",
        "voting-rights-25-to-50-percent"
      ],
      "notified_on": "2020-06-12",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "Hong Kong",
      "source": "snapshot"
    }
  ],
  "external_links": [],
  "provenance": {
    "source": "snapshot",
    "first_seen_at": "2026-07-05T12:35:35.811816+00:00",
    "last_seen_snapshot": "2026-09-01",
    "retrieved_at": "2026-09-09T06:11:31.011510+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House."
}