# Persona Finance Ltd

## Details

- **Company number:** [12341055](https://find-and-update.company-information.service.gov.uk/company/12341055)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 29 Nov 2019
- **Registered office:** FIFTH FLOOR 167-169 GREAT PORTLAND STREET, FIFTH FLOOR, LONDON, W1W 5PF
- **Nature of business:** [69109](/sic/69109) Activities of patent and copyright agents; other legal activities n.e.c., [69201](/sic/69201) Accounting and auditing activities, [69202](/sic/69202) Bookkeeping activities, [69203](/sic/69203) Tax consultancy


## Previous names

- AP Group Holdings Limited (until 27 Jan 2020)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SHEMARIN, Anton | director | 17 Feb 2021 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Anton Shemarin | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 16 Mar 2022 |  |
| Mr. Artem Prokopenko | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 29 Nov 2019 | 16 Mar 2022 |
| Mr. Anton Shemarin | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 3 Mar 2020 | 5 Oct 2020 |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 30 Nov 2025 | -£18,767 | 5 |
| 30 Nov 2024 | -£24,241 | 5 |
| 30 Nov 2023 | -£29,523 | 5 |
| 30 Nov 2022 | -£100,062 | 3 |
| 30 Nov 2021 | -£105,483 | 3 |
| 30 Nov 2020 | -£10,527 | 3 |





## Directors' other companies

- [SHEMARIN, Anton](/person/7959825) - llp-designated-member at [Almedia Consultants LLP](/company/OC452144)