# Designer Travel Goods Limited

## Details

- **Company number:** [12298797](https://find-and-update.company-information.service.gov.uk/company/12298797)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 5 Nov 2019
- **Registered office:** 55 LOUDOUN ROAD, ST. JOHN'S WOOD, LONDON, NW8 0DL
- **Nature of business:** [46900](/sic/46900) Non-specialised wholesale trade, [47910](/sic/47910) Retail sale via mail order houses or via Internet
- **Corporate group:** [Lrmmz 2 Ltd](/group/2726) (3 companies)


## Previous names

- SDI (Retail Co 12) Limited (until 1 Jul 2021)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Sportsdirect.Com Retail Limited | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent | 5 Nov 2019 | 4 Nov 2022 |
| Mr Eli Zekaria | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors, significant-influence-or-control-as-firm | 11 Nov 2022 |  |
| Red Cedar Capital Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 13 Sep 2021 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Oct 2025 | -£580,058 | - | 0 |
| 31 Oct 2024 | -£368,143 | £3,060 | 2 |
| 31 Oct 2023 | -£123,299 | £3,176 | 2 |
| 5 Nov 2022 | - | £13,462 | 2 |
| 30 Apr 2022 | - | £44,977 | 2 |
| 30 Apr 2021 | £100 | - | - |
| 30 Nov 2020 | £100 | - | - |



## Owned by

Designer Travel Goods Limited → [Red Cedar Capital Ltd](/company/12417800) → [Lrmmz 2 Ltd](/company/09847415)





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