# So Asset Management Ltd

## Details

- **Company number:** [12046930](https://find-and-update.company-information.service.gov.uk/company/12046930)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 12 Jun 2019
- **Registered office:** SUITE 5, 2ND FLOOR,, 1 HOMER ROAD, SOLIHULL, B91 3QG
- **Nature of business:** [70229](/sic/70229) Management consultancy activities other than financial management
- **Corporate group:** [HB Family Office Ltd](/group/104929) (61 companies)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| So Investment Group Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 12 Jun 2019 | 1 May 2020 |
| Mr Paul James Squire | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 May 2020 | 3 Oct 2022 |
| Hb Family Office Ltd | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 3 Oct 2022 | 10 Oct 2022 |
| Mr Paul James Squire | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 10 Oct 2022 | 6 Dec 2023 |
| Hb Family Office Ltd | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 6 Dec 2023 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Aug 2025 | £8,968 | 1 |
| 31 Aug 2024 | -£7,297 | 1 |
| 31 Aug 2023 | - | 2 |
| 30 Jun 2022 | -£2,043 | 2 |
| 30 Jun 2021 | -£846 | 2 |
| 30 Jun 2020 | £100 | 0 |



## Owned by

So Asset Management Ltd → [HB Family Office Ltd](/company/14156244)



## Controls

- [SIG 23 Ltd](/company/13257110) (13257110)
- [SIG 25 Ltd](/company/13997541) (13997541)
- [Small Heath Properties Management Ltd](/company/10396505) (10396505)
- [Sostudents (One) Ltd](/company/11321761) (11321761)




## Companies at the same address

- [Dwell (Highgate) Ltd](/company/10707684) (10707684)
- [Dwell Newcastle Ltd](/company/10497861) (10497861)
- [HB Wte Ltd](/company/11969460) (11969460)
- [HBJ Real Estate Limited](/company/09636977) (09636977)
- [Muni Private Finance Ltd](/company/10317361) (10317361)
- [Sama Real Estate Ltd](/company/11810241) (11810241)
- [So Students Ltd](/company/11051987) (11051987)
- [Sostudents (One) Ltd](/company/11321761) (11321761)
- [Sostudents (Three) Ltd](/company/10824863) (10824863)
- [Sostudents (Two) Ltd](/company/11078908) (11078908)