# Dept Personalised Content Group Limited

## Details

- **Company number:** [11937482](https://find-and-update.company-information.service.gov.uk/company/11937482)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 10 Apr 2019
- **Registered office:** FLOOR 9 & 10, FEATHERSTONE BUILDING, 66 CITY ROAD, LONDON, EC1Y 2AL
- **Nature of business:** [64209](/sic/64209) Activities of other holding companies n.e.c.
- **Corporate group:** [Heisenberg UK Bidco Limited](/group/63254) (5 companies)


## Previous names

- Be Optimistic Ltd (until 6 Dec 2020)
- The Feed Group Limited (until 6 Mar 2023)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Andrew Reeves | significant-influence-or-control | 10 Apr 2019 | 31 Dec 2020 |
| Mr Matthew Mark Stewart Lynch | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 10 Apr 2019 | 17 Dec 2021 |
| Dept Uk Holding Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 17 Dec 2021 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 31 Dec 2024 | - | £5,286,204 | £1,186 | 2 |
| 31 Dec 2023 | - | £6,457,881 | £5,502 | 0 |
| 31 Dec 2022 | - | - | - | 235 |
| 30 Apr 2022 | £20,077,880 | £6,670,166 | £323,171 | 0 |
| 30 Apr 2021 | - | £51,212 | £143,681 | 0 |
| 30 Apr 2020 | - | £27,142 | £5,395 | 0 |



## Owned by

Dept Personalised Content Group Limited → [Dept UK Holding Limited](/company/10152012) → [Heisenberg UK Bidco Limited](/company/12503141)





## Companies at the same address

- [Dept Marketing Technology Limited](/company/10743162) (10743162)
- [Dept Marketing Technology London Limited](/company/08782065) (08782065)
- [Dept Personalised Content Limited](/company/05412266) (05412266)