# Sw1 Direct Ltd

## Details

- **Company number:** [11649342](https://find-and-update.company-information.service.gov.uk/company/11649342)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 30 Oct 2018
- **Registered office:** UNIT 4, 10 ARGALL AVENUE, LONDON, E10 7QE
- **Nature of business:** [56290](/sic/56290) Other food services


## Previous names

- Ice Please Ltd (until 10 Jun 2025)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| WARD, Steven | director | 30 Oct 2018 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Steven Ward | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 30 Oct 2018 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Oct 2023 | £27,182 | - | 1 |
| 31 Oct 2022 | £86 | £1,170 | 1 |
| 31 Oct 2021 | -£16,711 | £16,376 | 1 |
| 31 Oct 2020 | -£7,126 | £45,530 | 0 |
| 31 Oct 2019 | -£550 | £7 | 0 |