# APP Advisory Plus Ltd

## Details

- **Company number:** [11556602](https://find-and-update.company-information.service.gov.uk/company/11556602)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 6 Sep 2018
- **Registered office:** EVOLUTION HOUSE ICENI COURT, DELFT WAY, NORWICH, NR6 6BB
- **Nature of business:** [74909](/sic/74909) Other professional, scientific and technical activities n.e.c.


## Previous names

- 4 App Playbooks Limited (until 22 May 2020)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mrs Frances Elizabeth Kay | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 |  |
| Mr James Christopher Kay | ownership-of-shares-25-to-50-percent-as-firm, voting-rights-25-to-50-percent-as-firm | 6 Sep 2018 |  |
| Mr William Stuart Farnell | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 |  |
| Mrs Emma Alexandra Fox | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 | 16 Dec 2019 |
| Mr William Stuart Farnell | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 | 16 Dec 2019 |
| Mr Jonathan Edward Fox | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 | 16 Dec 2019 |
| Mr Will Stuart Farnell | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 | 6 Sep 2018 |
| Mr James Christopher Kay | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Sep 2018 | 6 Sep 2018 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Aug 2025 | -£100,442 | £1,501 | 0 |
| 31 Aug 2024 | -£271,370 | £465 | 1 |
| 31 Aug 2023 | -£252,914 | £9,254 | 1 |
| 31 Aug 2022 | -£169,395 | £1,063 | 2 |
| 31 Aug 2021 | -£72,442 | £5,533 | 2 |
| 31 Aug 2020 | -£115,082 | £935 | 1 |
| 31 Dec 2019 | -£56,321 | £676 | 1 |






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