# Straight Forward Retail Ltd

## Details

- **Company number:** [11486341](https://find-and-update.company-information.service.gov.uk/company/11486341)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 26 Jul 2018
- **Registered office:** 49 GREAT PORTLAND STREET, LONDON, W1W 7HG
- **Nature of business:** [20420](/sic/20420) Manufacture of perfumes and toilet preparations, [96020](/sic/96020) Hairdressing and other beauty treatment




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mrs Ionela Chiriceanu | ownership-of-shares-75-to-100-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 26 Jul 2018 | 1 Nov 2024 |
| Mr Shadi Mirkhan | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Nov 2024 | 4 Feb 2025 |
| Ms Seyeon Kim | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent, right-to-appoint-and-remove-directors | 10 Mar 2026 | 15 May 2026 |
| Miss Mahdieh Mousavi Hesari | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Feb 2025 | 12 Jun 2026 |
| Ms Reihaneh Kokabzadeh | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 12 Jun 2026 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Jul 2025 | -£33,223 | - | 4 |
| 31 Jul 2024 | £2,945 | - | 4 |
| 31 Jul 2023 | £11,471 | - | 7 |
| 31 Jul 2022 | £48,563 | - | 7 |
| 31 Jul 2021 | £12,294 | - | 6 |
| 31 Jul 2020 | -£33,284 | - | 4 |
| 31 Jul 2019 | £1 | £1 | - |






## Companies at the same address

- [Studio Sienna Ltd](/company/16722734) (16722734)