# Assured Direct Ltd

## Details

- **Company number:** [11369627](https://find-and-update.company-information.service.gov.uk/company/11369627)
- **Status:** Active - Proposal To Strike Off
- **Type:** Private Limited Company
- **Incorporated:** 18 May 2018
- **Registered office:** 7 BELL YARD, LONDON, WC2A 2JR
- **Nature of business:** [82990](/sic/82990) Other business support service activities n.e.c.


## Previous names

- Affinity Sales Ltd (until 11 Mar 2019)
- Affinity Sales And Marketing Ltd (until 10 Dec 2019)
- CTR Assistance Ltd (until 15 Mar 2021)
- Mycall Ltd (until 17 May 2022)
- Warranties Plus Limited (until 2 Aug 2018)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ROGERS., Jennifer | director | 1 Jul 2022 |  |
| RENDELL, Mark Wayne | director | 30 Sep 2021 | 7 Aug 2022 |
| ROGERS, Jennifer Ann | director | 10 Dec 2019 | 1 Mar 2021 |
| PRIOR, Alan Michael | director | 28 Feb 2019 | 10 Dec 2019 |
| ROGERS, Jennifer | director | 18 May 2018 | 28 Feb 2019 |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mrs Jennifer Rogers. | ownership-of-shares-75-to-100-percent | 1 Jul 2022 |  |
| Mrs Jennifer Rogers | ownership-of-shares-75-to-100-percent | 1 Dec 2019 | 1 Mar 2021 |
| Alan Michael Prior | ownership-of-shares-75-to-100-percent | 28 Feb 2019 | 1 Dec 2019 |
| Mrs Jennifer Rogers | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 18 May 2018 | 28 Feb 2019 |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 May 2025 | £23,255 | 1 |
| 31 May 2024 | £13,815 | 1 |
| 31 May 2023 | £34,265 | 1 |
| 31 May 2022 | £9,003 | 2 |
| 31 May 2021 | £10,250 | 1 |
| 31 May 2020 | £14,723 | 1 |
| 31 May 2019 | £100 | - |






## Registered address

5,039 companies are registered at this address - likely a registration agent.