# Motivates Inc. Limited

## Details

- **Company number:** [11319734](https://find-and-update.company-information.service.gov.uk/company/11319734)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 19 Apr 2018
- **Registered office:** 3 BATH PLACE, LONDON, EC2A 3DR
- **Nature of business:** [96090](/sic/96090) Other service activities n.e.c.
- **Corporate group:** [Motivates Holdings Limited](/group/62194) (2 companies)


## Previous names

- Baam Solutions Limited (until 14 May 2018)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HOBBS, Adam John | director | 2 Apr 2025 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr William Norman Alexander | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 19 Apr 2018 | 18 Jun 2018 |
| Decimal Capital Holdings Ltd | ownership-of-shares-25-to-50-percent | 2 Aug 2024 | 8 Oct 2024 |
| Decimal Capital Holdings Inc. | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 8 Oct 2024 | 19 Sep 2025 |
| William Norman Alexander | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 2 Aug 2024 | 19 Sep 2025 |
| Mark Boyce | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 2 Aug 2024 | 19 Sep 2025 |
| Motivates Finance Limited | right-to-appoint-and-remove-directors | 19 Sep 2025 |  |




## Owned by

Motivates Inc. Limited → [Motivates Finance Limited](/company/16659997) → [Motivates Holdings Limited](/company/16657519)




## Directors' other companies

- [HOBBS, Adam John](/person/6742025) - director at [Goldspark Group Limited](/company/17378400)



## Companies at the same address

- [Motivates Finance Limited](/company/16659997) (16659997)
- [Motivates Holdings Limited](/company/16657519) (16657519)