# Hard Sell Limited

## Details

- **Company number:** [10862400](https://find-and-update.company-information.service.gov.uk/company/10862400)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 12 Jul 2017
- **Registered office:** 29 BOWSHER COURT, WARE, SG12 7EB
- **Nature of business:** [62012](/sic/62012) Business and domestic software development, [73110](/sic/73110) Advertising agencies



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SHELLARD, Alexander John | director | 12 Jul 2017 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Alexander John Shellard | ownership-of-shares-75-to-100-percent, ownership-of-shares-75-to-100-percent-as-trust, ownership-of-shares-75-to-100-percent-as-firm, voting-rights-75-to-100-percent, voting-rights-75-to-100-percent-as-trust, voting-rights-75-to-100-percent-as-firm, right-to-appoint-and-remove-directors | 12 Jul 2017 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 31 Jul 2025 | £46 | 1 |
| 31 Jul 2024 | £46 | 1 |
| 31 Jul 2023 | £143 | 1 |
| 31 Jul 2022 | £0 | 1 |
| 31 Jul 2021 | £1,001 | 1 |
| 31 Jul 2020 | £1,001 | 1 |
| 31 Jul 2019 | £399 | 1 |
| 31 Jul 2018 | £117 | - |





## Directors' other companies

- [SHELLARD, Alexander John](/person/5616205) - director at [Lyked Ltd](/company/14231135)