# Mayfair And Eloff Ltd

## Details

- **Company number:** [10726248](https://find-and-update.company-information.service.gov.uk/company/10726248)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 13 Apr 2017
- **Registered office:** 166 WARSTONE LANE, BIRMINGHAM, B18 6NN
- **Nature of business:** [68209](/sic/68209) Other letting and operating of own or leased real estate
- **Corporate group:** [Mayfair & Eloff Holdings Limited](/group/57849) (3 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PERKS, James | director | 13 Apr 2017 |  |
| BEZUIDENHOUT, Nickolas Raymond | director | 13 Apr 2017 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mayfair & Eloff Holdings Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 20 Apr 2026 |  |
| Midland Watch & Co Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 31 Mar 2026 | 20 Apr 2026 |
| Mr James Perks | significant-influence-or-control | 13 Apr 2017 | 31 Mar 2026 |
| Mr Nickolas Bezuidenhout | significant-influence-or-control | 13 Apr 2017 | 31 Mar 2026 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Jul 2025 | £520,530 | - | 2 |
| 30 Jul 2024 | £439,870 | - | - |
| 30 Jul 2023 | £385,303 | - | - |
| 30 Apr 2022 | £292,357 | - | - |
| 30 Apr 2021 | £100 | £100 | - |
| 30 Apr 2020 | £100 | £100 | - |
| 30 Apr 2019 | £100 | £100 | - |
| 30 Apr 2018 | £100 | £100 | - |



## Owned by

Mayfair And Eloff Ltd → [Mayfair & Eloff Holdings Limited](/company/17109950)



## Controls

- [Midland Watch Traders Ltd](/company/08723636) (08723636)




## Companies at the same address

- [Midland Watch & Co Ltd](/company/16948369) (16948369)
- [Midland Watch Holdings Ltd](/company/17460960) (17460960)
- [Panache Luxury Watches And Jewellery Ltd](/company/09759691) (09759691)
- [Panache Watches Ltd](/company/16957570) (16957570)