# Analytics In Action Ltd

## Details

- **Company number:** [10708572](https://find-and-update.company-information.service.gov.uk/company/10708572)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 4 Apr 2017
- **Registered office:** 6 CATHERINE DRIVE, SUTTON COLDFIELD, B73 6AX
- **Nature of business:** [74990](/sic/74990) Non-trading company


## Previous names

- Fox Smythe Limited (until 28 Jun 2018)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Miss Philippa Rose Smythe | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 4 Apr 2017 |  |
| Dr Thomas Edward Fox | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 4 Apr 2017 | 18 Jan 2018 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Apr 2025 | - | - | 2 |
| 30 Apr 2024 | - | £74,470 | 2 |
| 30 Apr 2023 | - | £180,289 | 2 |
| 30 Apr 2022 | - | £40,781 | 2 |
| 30 Apr 2021 | £21,920 | - | 3 |
| 30 Apr 2020 | £16,257 | - | 2 |
| 30 Apr 2019 | £18,365 | - | 2 |
| 30 Apr 2018 | £21,102 | - | - |