# Agent Provocateur IP Limited

## Details

- **Company number:** [10640776](https://find-and-update.company-information.service.gov.uk/company/10640776)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 27 Feb 2017
- **Registered office:** 6-10 6-10 MARKET ROAD, LONDON, N7 9PW
- **Nature of business:** [74990](/sic/74990) Non-trading company
- **Corporate group:** [121 Consultant Services Limited](/group/88) (547 companies)


## Previous names

- SDI (Acqco 7) Limited (until 15 Mar 2017)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Sportsdirect.Com Retail Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 27 Feb 2017 | 1 Mar 2017 |
| Four Marketing Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Mar 2017 |  |



## Accounts

| Year ended | Employees |
|---|---|
| 27 Apr 2025 | 2 |
| 28 Apr 2024 | 2 |
| 30 Apr 2023 | 0 |
| 24 Apr 2022 | 0 |
| 25 Apr 2021 | 0 |
| 26 Apr 2020 | 2 |



## Owned by

Agent Provocateur IP Limited → [Four Marketing Limited](/company/03293084) → [Four (Holdings) Limited](/company/04225618) → [Four (Investco) Limited](/company/09719779) → [Frasers Group Trading Limited](/company/03406347) → [Frasers Group PLC](/company/06035106)



## Controls

- [Agent Provocateur Licensing Limited](/company/10734041) (10734041)