# Agent Provocateur Limited

## Details

- **Company number:** [10640672](https://find-and-update.company-information.service.gov.uk/company/10640672)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 27 Feb 2017
- **Registered office:** 6-10 MARKET ROAD, LONDON, N7 9PW
- **Nature of business:** [47710](/sic/47710) Retail sale of clothing in specialised stores
- **Corporate group:** [121 Consultant Services Limited](/group/88) (547 companies)


## Previous names

- SDI (Acqco 6) Limited (until 15 Mar 2017)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Sportsdirect.Com Retail Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 27 Feb 2017 | 1 Mar 2017 |
| Four Marketing Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Mar 2017 |  |



## Accounts

| Year ended | Turnover | Net assets | Cash | Employees |
|---|---|---|---|---|
| 28 Apr 2024 | - | - | £1,778,852 | 87 |
| 30 Apr 2023 | - | -£62,183,246 | £2,059,909 | 101 |
| 24 Apr 2022 | £35,595,300 | -£62,134,529 | £2,304,307 | 113 |
| 25 Apr 2021 | £33,200,915 | -£48,972,385 | £2,750,450 | 153 |



## Owned by

Agent Provocateur Limited → [Four Marketing Limited](/company/03293084) → [Four (Holdings) Limited](/company/04225618) → [Four (Investco) Limited](/company/09719779) → [Frasers Group Trading Limited](/company/03406347) → [Frasers Group PLC](/company/06035106)



## Controls

- [Agent Provocateur International Limited](/company/10669564) (10669564)




## Companies at the same address

- [A-Cold-Wall* Limited](/company/09959442) (09959442)
- [Agent Provocateur International Limited](/company/10669564) (10669564)
- [Agent Provocateur Licensing Limited](/company/10734041) (10734041)
- [Four (Holdings) Limited](/company/04225618) (04225618)
- [Four Marketing Limited](/company/03293084) (03293084)
- [Four-Red Limited](/company/10246867) (10246867)
- [Lorenz Bach Limited](/company/09723515) (09723515)
- [New Lobster Limited](/company/14841429) (14841429)
- [Nicholas Deakins Ltd](/company/03201284) (03201284)
- [Pg2019 Limited](/company/11628610) (11628610)