{
  "company_number": "09975294",
  "name": "Starling Strategy Limited",
  "url": "/company/09975294",
  "status": "Active",
  "is_active": true,
  "company_type": "Private Limited Company",
  "incorporated_on": "2016-01-28",
  "dissolved_on": null,
  "sic_codes": [
    {
      "code": "73200",
      "description": "Market research and public opinion polling",
      "section": "M",
      "section_name": "Professional, scientific and technical activities",
      "url": "/sic/73200"
    }
  ],
  "registered_address": {
    "id": 1921338,
    "url": "/address/1921338",
    "line1": "LEVEL 5A MAPLE HOUSE",
    "line2": "149 TOTTENHAM COURT ROAD",
    "post_town": "LONDON",
    "county": "",
    "country": "UNITED KINGDOM",
    "postcode": "W1T 7NF"
  },
  "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/09975294",
  "previous_names": [],
  "care_of": "",
  "po_box": "",
  "country_of_origin": "United Kingdom",
  "accounts": {
    "next_due": "2027-05-31",
    "last_made_up": "2025-08-31",
    "category": "TOTAL EXEMPTION FULL",
    "filings": [
      {
        "url": "/company/09975294/accounts/2025-08-31",
        "pdf_url": "/company/09975294/accounts/2025-08-31.pdf",
        "made_up_date": "2025-08-31",
        "period_start": "2025-08-31",
        "period_end": "2025-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "21180.00",
        "debtors": "15426.00",
        "cash_bank_in_hand": "116120.00",
        "current_assets": "131546.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "16145.00",
        "total_assets_less_current_liabilities": "37325.00",
        "net_assets_liabilities": "36936.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "100.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-September2025.zip"
      },
      {
        "url": "/company/09975294/accounts/2024-08-31",
        "pdf_url": "/company/09975294/accounts/2024-08-31.pdf",
        "made_up_date": "2024-08-31",
        "period_start": "2024-08-31",
        "period_end": "2024-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "28240.00",
        "debtors": "70213.00",
        "cash_bank_in_hand": "11042.00",
        "current_assets": "81255.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "66324.00",
        "total_assets_less_current_liabilities": "94564.00",
        "net_assets_liabilities": "94175.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "100.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-January2025.zip"
      },
      {
        "url": "/company/09975294/accounts/2023-08-31",
        "pdf_url": "/company/09975294/accounts/2023-08-31.pdf",
        "made_up_date": "2023-08-31",
        "period_start": "2023-08-31",
        "period_end": "2023-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "37653.00",
        "debtors": "185000.00",
        "cash_bank_in_hand": "128304.00",
        "current_assets": "313304.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "156960.00",
        "total_assets_less_current_liabilities": "194613.00",
        "net_assets_liabilities": "194224.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "100.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-November2023.zip"
      },
      {
        "url": "/company/09975294/accounts/2022-08-31",
        "pdf_url": "/company/09975294/accounts/2022-08-31.pdf",
        "made_up_date": "2022-08-31",
        "period_start": "2022-08-31",
        "period_end": "2022-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "50204.00",
        "debtors": null,
        "cash_bank_in_hand": "301757.00",
        "current_assets": "301757.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "176151.00",
        "total_assets_less_current_liabilities": "226355.00",
        "net_assets_liabilities": "225966.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "225966.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-March2023.zip"
      },
      {
        "url": "/company/09975294/accounts/2021-08-31",
        "pdf_url": "/company/09975294/accounts/2021-08-31.pdf",
        "made_up_date": "2021-08-31",
        "period_start": "2021-08-31",
        "period_end": "2021-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "48820.00",
        "debtors": "31232.00",
        "cash_bank_in_hand": "157579.00",
        "current_assets": "188811.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "89459.00",
        "total_assets_less_current_liabilities": "138279.00",
        "net_assets_liabilities": "137890.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "137890.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-December2021.zip"
      },
      {
        "url": "/company/09975294/accounts/2020-08-31",
        "pdf_url": "/company/09975294/accounts/2020-08-31.pdf",
        "made_up_date": "2020-08-31",
        "period_start": "2020-08-31",
        "period_end": "2020-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "941.00",
        "debtors": "66.00",
        "cash_bank_in_hand": "176675.00",
        "current_assets": "176741.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "64750.00",
        "total_assets_less_current_liabilities": "65691.00",
        "net_assets_liabilities": "65302.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "65302.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-November2020.zip"
      },
      {
        "url": "/company/09975294/accounts/2019-08-31",
        "pdf_url": "/company/09975294/accounts/2019-08-31.pdf",
        "made_up_date": "2019-08-31",
        "period_start": "2019-08-31",
        "period_end": "2019-08-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "1255.00",
        "debtors": "2400.00",
        "cash_bank_in_hand": "130621.00",
        "current_assets": "133021.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "10276.00",
        "total_assets_less_current_liabilities": "11531.00",
        "net_assets_liabilities": "11142.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "11142.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2020.zip"
      },
      {
        "url": "/company/09975294/accounts/2019-03-31",
        "pdf_url": "/company/09975294/accounts/2019-03-31.pdf",
        "made_up_date": "2019-03-31",
        "period_start": "2019-03-31",
        "period_end": "2019-03-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "1672.00",
        "debtors": "85181.00",
        "cash_bank_in_hand": "75956.00",
        "current_assets": "161137.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "39645.00",
        "total_assets_less_current_liabilities": "41317.00",
        "net_assets_liabilities": "40928.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "40928.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2019.zip"
      },
      {
        "url": "/company/09975294/accounts/2018-03-31",
        "pdf_url": "/company/09975294/accounts/2018-03-31.pdf",
        "made_up_date": "2018-03-31",
        "period_start": "2018-03-31",
        "period_end": "2018-03-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "1459.00",
        "debtors": "98111.00",
        "cash_bank_in_hand": "87793.00",
        "current_assets": "185904.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "19847.00",
        "total_assets_less_current_liabilities": "21306.00",
        "net_assets_liabilities": "20917.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "20917.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2018.zip"
      },
      {
        "url": "/company/09975294/accounts/2017-03-31",
        "pdf_url": "/company/09975294/accounts/2017-03-31.pdf",
        "made_up_date": "2017-03-31",
        "period_start": "2017-03-31",
        "period_end": "2017-03-31",
        "entity_name": "Starling Strategy Limited",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "1944.00",
        "debtors": "12000.00",
        "cash_bank_in_hand": "108162.00",
        "current_assets": "120162.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "6773.00",
        "total_assets_less_current_liabilities": "8717.00",
        "net_assets_liabilities": "8328.00",
        "called_up_share_capital": null,
        "profit_loss_account_reserve": null,
        "shareholder_funds": "8328.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-May2017.zip"
      }
    ],
    "pdf_only_filings": [],
    "filing_history_url": "https://find-and-update.company-information.service.gov.uk/company/09975294/filing-history"
  },
  "confirmation_statement": {
    "next_due": "2027-07-01",
    "last_made_up": "2026-06-17"
  },
  "officers": [
    {
      "name": "AUERBACH, Annabelle Claire",
      "person_url": "/person/5753343",
      "role": "director",
      "appointed_on": "2016-06-13",
      "resigned_on": null,
      "nationality": "British",
      "occupation": "",
      "source": "stream",
      "retrieved_at": "2026-07-13T10:43:03+00:00"
    },
    {
      "name": "CHMIELOWSKI, Adam",
      "person_url": "/person/5753345",
      "role": "director",
      "appointed_on": "2016-06-13",
      "resigned_on": null,
      "nationality": "British",
      "occupation": "",
      "source": "stream",
      "retrieved_at": "2026-07-13T10:43:03+00:00"
    }
  ],
  "psc": [
    {
      "name": "Mr Adam Chmielowski",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/52547",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-25-to-50-percent",
        "voting-rights-25-to-50-percent"
      ],
      "notified_on": "2016-06-19",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "England",
      "source": "snapshot"
    },
    {
      "name": "Ms Annabelle Claire Auerbach",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/444668",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-25-to-50-percent",
        "voting-rights-25-to-50-percent"
      ],
      "notified_on": "2016-06-16",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "United Kingdom",
      "source": "snapshot"
    }
  ],
  "external_links": [],
  "provenance": {
    "source": "snapshot",
    "first_seen_at": "2026-07-05T12:35:35.811816+00:00",
    "last_seen_snapshot": "2026-08-01",
    "retrieved_at": "2026-08-14T22:54:55.161384+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House."
}