# The Morris Direct Group Ltd

## Details

- **Company number:** [09914880](https://find-and-update.company-information.service.gov.uk/company/09914880)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 14 Dec 2015
- **Registered office:** UNIT 4A, THORNLEIGH TRADING ESTATE, DUDLEY, DY2 8UB
- **Nature of business:** [82990](/sic/82990) Other business support service activities n.e.c.


## Previous names

- Led First Choice Ltd (until 29 Jul 2026)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TWELLS, Christopher William | director | 14 Dec 2015 | 11 Feb 2019 |
| WILLIAMS, Susan Margaret | director | 14 Dec 2015 | 11 Feb 2019 |
| TWELLS, Christopher William | secretary | 14 Dec 2015 | 15 Feb 2019 |
| MORRIS, Kieran Richard | director | 11 Feb 2019 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Christopher William Twells | ownership-of-shares-25-to-50-percent, right-to-appoint-and-remove-directors | 14 Dec 2016 | 15 Feb 2019 |
| Mrs Susan Margaret Williams | ownership-of-shares-50-to-75-percent, right-to-appoint-and-remove-directors | 14 Dec 2016 | 15 Feb 2019 |
| Mr Kieran Richard Morris | ownership-of-shares-75-to-100-percent | 15 Feb 2019 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | £238,791 | £173,989 | 4 |
| 31 Dec 2024 | £219,699 | £38,189 | 3 |
| 31 Dec 2023 | £181,296 | £173,019 | 3 |
| 31 Dec 2022 | £93,263 | £37,602 | 3 |
| 31 Dec 2021 | £82,262 | £104,343 | 1 |
| 31 Dec 2020 | £22,304 | £51,992 | 1 |
| 31 Dec 2019 | £2,911 | - | - |
| 31 Dec 2018 | -£5,046 | - | - |
| 31 Dec 2017 | -£13,147 | - | - |