# Direct Discount (West Midlands) Limited

## Details

- **Company number:** [09901925](https://find-and-update.company-information.service.gov.uk/company/09901925)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 4 Dec 2015
- **Registered office:** 91 SOHO HILL, BIRMINGHAM, B19 1AY
- **Nature of business:** [47540](/sic/47540) Retail sale of electrical household appliances in specialised stores


## Previous names

- Direct Discounts (Midlands) Limited (until 27 Jul 2016)
- Direct Discounts (West Midlands) Limited (until 16 Sep 2016)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Harvinder Singh | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2024 | -£146,109 | - | 3 |
| 31 Dec 2023 | -£118,696 | - | 3 |
| 31 Dec 2022 | -£87,736 | - | 3 |
| 31 Dec 2021 | -£30,694 | - | 3 |
| 31 Dec 2020 | -£25,322 | - | 5 |
| 31 Dec 2019 | -£26,762 | - | 3 |
| 31 Dec 2018 | -£23,342 | - | 3 |
| 31 Dec 2017 | £6,090 | £4,489 | 3 |
| 31 Dec 2016 | £4,039 | £3,213 | - |






## Registered address

204 companies are registered at this address - likely a registration agent.