# Digital Rewards Group Limited

## Details

- **Company number:** [08924065](https://find-and-update.company-information.service.gov.uk/company/08924065)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 5 Mar 2014
- **Registered office:** FIRST FLOOR, CHARTER HOUSE, WOODLANDS ROAD, ALTRINCHAM, WA14 1HF
- **Nature of business:** [93210](/sic/93210) Activities of amusement parks and theme parks
- **Corporate group:** [GMV Nominees Ltd](/group/4) (48294 companies)


## Previous names

- Kids Pass Limited (until 16 Oct 2018)
- Kidskard Ltd (until 22 Sep 2014)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Michael Kilmartin | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 18 Dec 2019 | 5 Mar 2025 |
| Mr Andrew James Kilmartin | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 5 Mar 2025 |
| Project Rita Bidco Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 5 Mar 2025 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Mar 2025 | £1,070,587 | £592,007 | 0 |
| 31 Mar 2024 | £1,148,369 | £1,036,523 | 27 |
| 31 Mar 2023 | £464,878 | £450,563 | 24 |
| 31 Mar 2022 | £261,083 | £544,309 | 26 |
| 31 Mar 2021 | £189,644 | £405,547 | 25 |
| 31 Mar 2020 | £418,299 | £227,688 | 21 |
| 31 Mar 2019 | £573,185 | £213,650 | 20 |
| 31 Mar 2018 | - | £240,299 | 12 |
| 31 Mar 2017 | - | £90,747 | 12 |
| 31 Mar 2016 | - | £5,583 | - |
| 31 Mar 2015 | - | £18,855 | - |



## Owned by

Digital Rewards Group Limited → [Project Rita Bidco Limited](/company/16013260) → [Project Rita Midco Limited](/company/16010681) → [Project Rita Topco Limited](/company/16002838) → [Maven UK Regional Buyout Ii Gp LLP](/company/OC451102) → [Maven Gpco 3 Limited](/company/15457965)



## Controls

- [Family Pass Limited](/company/11857472) (11857472)
- [Kids Pass Marketing Limited](/company/10188525) (10188525)




## Companies at the same address

- [Family Pass Limited](/company/11857472) (11857472)
- [Kids Pass Limited](/company/11627576) (11627576)
- [Kids Pass Marketing Limited](/company/10188525) (10188525)
- [Popcorn Pass Limited](/company/11625339) (11625339)
- [Popcorn Pass Rewards Limited](/company/11625472) (11625472)