# Wheelies Direct Limited

## Details

- **Company number:** [08650954](https://find-and-update.company-information.service.gov.uk/company/08650954)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 14 Aug 2013
- **Registered office:** ICKNIELD STREET DRIVE, WASHFORD WEST, REDDITCH, B98 0DE
- **Nature of business:** [74990](/sic/74990) Non-trading company


## Previous names

- Savvy Bikes Limited (until 3 Apr 2017)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BIRCH, Henry Benedict | director | 14 May 2025 |  |
| HARTLEY, Johanna Ruth | director | 16 Jun 2022 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Dennis Henry Millard | significant-influence-or-control | 30 Jun 2016 | 24 Jul 2018 |
| Mrs Claudia Isobel Arney | significant-influence-or-control | 30 Jun 2016 | 1 Mar 2019 |
| Mr David Alexander Robertson Adams | significant-influence-or-control | 30 Jun 2016 | 31 Dec 2020 |
| Mr Thomas Daniel Singer | significant-influence-or-control | 16 Sep 2020 | 1 Jun 2021 |
| Keith Jones | significant-influence-or-control | 17 Oct 2019 | 1 Jun 2021 |
| Karen Bellairs | significant-influence-or-control | 17 Oct 2019 | 1 Jun 2021 |
| Ms Jill Caseberry | significant-influence-or-control | 1 Mar 2019 | 1 Jun 2021 |
| Mr Keith Williams | significant-influence-or-control | 24 Jul 2018 | 1 Jun 2021 |
| Mrs Helen Victoria Jones | significant-influence-or-control | 30 Jun 2016 | 1 Jun 2021 |
| Performance Cycling Holdings Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Jun 2021 |  |






## Directors' other companies

- [BIRCH, Henry Benedict](/person/5876571) - director at [Boardman International Limited](/company/05885796)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Halfords Limited](/company/00103161)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Halfords Commercial Fleet Services Limited](/company/00531793)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Acorn (Paisley) Limited](/company/SC076353)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Halfords Financial Services Limited](/company/01933367)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Universal Tyre Company (Deptford) Limited(the)](/company/00278970)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Birkenshaw Tyre Company Limited](/company/SC052028)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Constant Price Monitor Limited](/company/SC148574)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Stepgrades Motor Accessories Limited](/company/SC053223)
- [BIRCH, Henry Benedict](/person/5876571) - director at [Marsham Tyre Company,limited(the)](/company/00194485)



## Companies at the same address

- [Avayler Trading Limited](/company/13312566) (13312566)
- [Boardman Bikes Ltd](/company/05467715) (05467715)
- [Boardman International Limited](/company/05885796) (05885796)
- [Fit4fleet Holdings Limited](/company/12828365) (12828365)
- [Fit4fleet Limited](/company/05973368) (05973368)
- [Giant (Wales) Limited](/company/09069974) (09069974)
- [Halfords Cfs Holdings Limited](/company/14150432) (14150432)
- [Halfords Commercial Fleet Services Limited](/company/00531793) (00531793)
- [Halfords Financial Services Limited](/company/01933367) (01933367)
- [Halfords Group Holdings Limited](/company/13276365) (13276365)