# Latenta Ltd

## Details

- **Company number:** [08481027](https://find-and-update.company-information.service.gov.uk/company/08481027)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 9 Apr 2013
- **Registered office:** 18 DANE HOUSE, EXETER PLACE, LONDON, SE26 6AE
- **Nature of business:** [73200](/sic/73200) Market research and public opinion polling


## Previous names

- Genuine Market Research Ltd (until 30 Jan 2023)
- Measuring Invisible Ltd (until 29 Aug 2023)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Dr Mihajlo Popesku | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 6 Apr 2016 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Dec 2025 | £176,594 | - | 1 |
| 31 Dec 2024 | £73,771 | - | 1 |
| 31 Dec 2023 | £13,588 | £16,875 | 1 |
| 31 Dec 2022 | £7,406 | £3,745 | 1 |
| 31 Oct 2021 | £3,685 | £229 | 1 |
| 31 Oct 2020 | £6,188 | £3,023 | 1 |
| 31 Oct 2019 | £1,155 | £194 | 1 |
| 31 Oct 2018 | £4,367 | £2,630 | 1 |
| 31 Oct 2017 | -£4,851 | £2,209 | - |
| 30 Oct 2016 | -£6,543 | £328 | - |
| 30 Apr 2014 | £100 | - | - |