# Over50choices Ltd

## Details

- **Company number:** [08411985](https://find-and-update.company-information.service.gov.uk/company/08411985)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 20 Feb 2013
- **Registered office:** 103 FARRINGDON ROAD, LONDON, EC1R 3BS
- **Nature of business:** [64999](/sic/64999) Financial intermediation not elsewhere classified
- **Corporate group:** [Supergroup Performance Ltd](/group/12263) (7 companies)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Ashley Mark Shepherd | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 | 5 Aug 2023 |
| Mrs Claire Shepherd | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 5 Aug 2023 |
| Shepshire Limited | ownership-of-shares-75-to-100-percent | 5 Aug 2023 | 30 May 2025 |
| Supergroup Performance Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 30 May 2025 |  |



## Accounts

| Year ended | Net assets | Employees |
|---|---|---|
| 5 Apr 2025 | £761,891 | 2 |
| 5 Apr 2024 | £802,845 | 2 |
| 5 Apr 2023 | £745,535 | 2 |
| 5 Apr 2022 | £589,615 | 2 |
| 5 Apr 2021 | £338,437 | 2 |
| 5 Apr 2020 | £322,104 | - |
| 5 Apr 2019 | £262,064 | - |
| 5 Apr 2018 | £192,964 | - |
| 5 Apr 2017 | £176,838 | - |



## Owned by

Over50choices Ltd → [Supergroup Performance Ltd](/company/14518776)





## Companies at the same address

- [Blue Mountain Agency LLP](/company/OC450828) (OC450828)
- [Blue14 Ltd](/company/14598957) (14598957)
- [Blue14 Spv Ltd](/company/17068940) (17068940)
- [Conversionwise Limited](/company/09804203) (09804203)
- [Emailclub Ltd](/company/16065819) (16065819)
- [Highrise Labs Limited](/company/16790960) (16790960)
- [Highrise Marketing Limited](/company/10880930) (10880930)
- [Luca Labs (UK) Ltd](/company/17162977) (17162977)
- [Ours Agency Limited](/company/13712750) (13712750)
- [Pattrns Digital Ltd](/company/13228250) (13228250)