{
  "company_number": "08339852",
  "name": "Action Starter Limited",
  "url": "/company/08339852",
  "status": "Active",
  "is_active": true,
  "company_type": "Private Limited Company",
  "incorporated_on": "2012-12-21",
  "dissolved_on": null,
  "sic_codes": [
    {
      "code": "62012",
      "description": "Business and domestic software development",
      "section": "J",
      "section_name": "Information and communication",
      "url": "/sic/62012"
    }
  ],
  "registered_address": {
    "id": 2215199,
    "url": "/address/2215199",
    "line1": "UNIVERSITIES CENTRE",
    "line2": "FARADAY WHARF, HOLT STREET",
    "post_town": "BIRMINGHAM",
    "county": "WEST MIDLANDS",
    "country": "ENGLAND",
    "postcode": "B7 4BB"
  },
  "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/08339852",
  "previous_names": [],
  "care_of": "",
  "po_box": "",
  "country_of_origin": "United Kingdom",
  "accounts": {
    "next_due": "2026-12-31",
    "last_made_up": "2025-03-31",
    "category": "TOTAL EXEMPTION FULL",
    "filings": [
      {
        "url": "/company/08339852/accounts/2025-03-31",
        "pdf_url": "/company/08339852/accounts/2025-03-31.pdf",
        "made_up_date": "2025-03-31",
        "period_start": "2025-03-31",
        "period_end": "2025-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "6.00",
        "tangible_fixed_assets": "5807.00",
        "debtors": "142537.00",
        "cash_bank_in_hand": "126614.00",
        "current_assets": "269151.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "18031.00",
        "total_assets_less_current_liabilities": "23838.00",
        "net_assets_liabilities": "22165.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-27935.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2025.zip"
      },
      {
        "url": "/company/08339852/accounts/2024-03-31",
        "pdf_url": "/company/08339852/accounts/2024-03-31.pdf",
        "made_up_date": "2024-03-31",
        "period_start": "2024-03-31",
        "period_end": "2024-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "7.00",
        "tangible_fixed_assets": "5463.00",
        "debtors": "149253.00",
        "cash_bank_in_hand": "87306.00",
        "current_assets": "236559.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "30525.00",
        "total_assets_less_current_liabilities": "35988.00",
        "net_assets_liabilities": "24321.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-25779.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-July2024.zip"
      },
      {
        "url": "/company/08339852/accounts/2023-03-31",
        "pdf_url": "/company/08339852/accounts/2023-03-31.pdf",
        "made_up_date": "2023-03-31",
        "period_start": "2023-03-31",
        "period_end": "2023-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "7.00",
        "tangible_fixed_assets": "1839.00",
        "debtors": "324716.00",
        "cash_bank_in_hand": "58661.00",
        "current_assets": "383377.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "106665.00",
        "total_assets_less_current_liabilities": "108504.00",
        "net_assets_liabilities": "85723.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "35623.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2023.zip"
      },
      {
        "url": "/company/08339852/accounts/2022-03-31",
        "pdf_url": "/company/08339852/accounts/2022-03-31.pdf",
        "made_up_date": "2022-03-31",
        "period_start": "2022-03-31",
        "period_end": "2022-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "7.00",
        "tangible_fixed_assets": "4505.00",
        "debtors": "297630.00",
        "cash_bank_in_hand": "57983.00",
        "current_assets": "355613.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "102881.00",
        "total_assets_less_current_liabilities": "107386.00",
        "net_assets_liabilities": "75504.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "25404.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2022.zip"
      },
      {
        "url": "/company/08339852/accounts/2021-03-31",
        "pdf_url": "/company/08339852/accounts/2021-03-31.pdf",
        "made_up_date": "2021-03-31",
        "period_start": "2021-03-31",
        "period_end": "2021-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "5.00",
        "tangible_fixed_assets": "9742.00",
        "debtors": "252442.00",
        "cash_bank_in_hand": "147395.00",
        "current_assets": "399837.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "110961.00",
        "total_assets_less_current_liabilities": "120703.00",
        "net_assets_liabilities": "79036.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "28936.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2021.zip"
      },
      {
        "url": "/company/08339852/accounts/2020-03-31",
        "pdf_url": "/company/08339852/accounts/2020-03-31.pdf",
        "made_up_date": "2020-03-31",
        "period_start": "2020-03-31",
        "period_end": "2020-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "6.00",
        "tangible_fixed_assets": "9495.00",
        "debtors": "124259.00",
        "cash_bank_in_hand": "17955.00",
        "current_assets": "142214.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "57362.00",
        "total_assets_less_current_liabilities": "66857.00",
        "net_assets_liabilities": "66857.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "16757.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-April2020.zip"
      },
      {
        "url": "/company/08339852/accounts/2019-03-31",
        "pdf_url": "/company/08339852/accounts/2019-03-31.pdf",
        "made_up_date": "2019-03-31",
        "period_start": "2019-03-31",
        "period_end": "2019-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "7008.00",
        "debtors": "111314.00",
        "cash_bank_in_hand": "27871.00",
        "current_assets": "139185.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "43990.00",
        "total_assets_less_current_liabilities": "50998.00",
        "net_assets_liabilities": "50998.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "898.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-July2019.zip"
      },
      {
        "url": "/company/08339852/accounts/2018-03-31",
        "pdf_url": "/company/08339852/accounts/2018-03-31.pdf",
        "made_up_date": "2018-03-31",
        "period_start": "2018-03-31",
        "period_end": "2018-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": "9.00",
        "tangible_fixed_assets": "1485.00",
        "debtors": "83260.00",
        "cash_bank_in_hand": "20319.00",
        "current_assets": "103579.00",
        "creditors_due_within_one_year": "65486.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "38093.00",
        "total_assets_less_current_liabilities": "39578.00",
        "net_assets_liabilities": "39578.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-10522.00",
        "shareholder_funds": "111.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-October2018.zip"
      },
      {
        "url": "/company/08339852/accounts/2017-03-31",
        "pdf_url": "/company/08339852/accounts/2017-03-31.pdf",
        "made_up_date": "2017-03-31",
        "period_start": "2017-03-31",
        "period_end": "2017-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "862.00",
        "debtors": "93582.00",
        "cash_bank_in_hand": "18474.00",
        "current_assets": "112056.00",
        "creditors_due_within_one_year": "75225.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "36831.00",
        "total_assets_less_current_liabilities": "37693.00",
        "net_assets_liabilities": "37693.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-12407.00",
        "shareholder_funds": "37693.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-October2017.zip"
      },
      {
        "url": "/company/08339852/accounts/2016-03-31",
        "pdf_url": "/company/08339852/accounts/2016-03-31.pdf",
        "made_up_date": "2016-03-31",
        "period_start": "2016-03-31",
        "period_end": "2016-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "1036.00",
        "debtors": "60537.00",
        "cash_bank_in_hand": "53512.00",
        "current_assets": "114049.00",
        "creditors_due_within_one_year": "73369.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "40680.00",
        "total_assets_less_current_liabilities": "41716.00",
        "net_assets_liabilities": "41716.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-8384.00",
        "shareholder_funds": "41716.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-December2016.zip"
      },
      {
        "url": "/company/08339852/accounts/2015-03-31",
        "pdf_url": "/company/08339852/accounts/2015-03-31.pdf",
        "made_up_date": "2015-03-31",
        "period_start": "2015-03-31",
        "period_end": "2015-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "7022.00",
        "debtors": "16243.00",
        "cash_bank_in_hand": "17223.00",
        "current_assets": "33466.00",
        "creditors_due_within_one_year": "20085.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "13381.00",
        "total_assets_less_current_liabilities": "20403.00",
        "net_assets_liabilities": "20403.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-29697.00",
        "shareholder_funds": "20403.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-December2015.zip"
      },
      {
        "url": "/company/08339852/accounts/2014-03-31",
        "pdf_url": "/company/08339852/accounts/2014-03-31.pdf",
        "made_up_date": "2014-03-31",
        "period_start": "2014-03-31",
        "period_end": "2014-03-31",
        "entity_name": "Action Starter Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "13728.00",
        "debtors": "12348.00",
        "cash_bank_in_hand": "12892.00",
        "current_assets": "25240.00",
        "creditors_due_within_one_year": "12605.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "12635.00",
        "total_assets_less_current_liabilities": "26363.00",
        "net_assets_liabilities": "26363.00",
        "called_up_share_capital": "111.00",
        "profit_loss_account_reserve": "-23737.00",
        "shareholder_funds": "26363.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-September2014.zip"
      }
    ],
    "pdf_only_filings": [],
    "filing_history_url": "https://find-and-update.company-information.service.gov.uk/company/08339852/filing-history"
  },
  "confirmation_statement": {
    "next_due": "2027-02-19",
    "last_made_up": "2026-02-05"
  },
  "officers": [],
  "psc": [
    {
      "name": "Mr David Edward James Roberts",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/1168569",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-25-to-50-percent",
        "voting-rights-25-to-50-percent"
      ],
      "notified_on": "2016-12-01",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "United Kingdom",
      "source": "snapshot"
    },
    {
      "name": "Mr Tilekei Simon Kaguramamba",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/5024381",
      "controlling_company_url": null,
      "natures_of_control": [
        "ownership-of-shares-25-to-50-percent",
        "voting-rights-25-to-50-percent"
      ],
      "notified_on": "2016-12-01",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "England",
      "source": "snapshot"
    }
  ],
  "external_links": [],
  "provenance": {
    "source": "snapshot",
    "first_seen_at": "2026-07-05T12:35:35.811816+00:00",
    "last_seen_snapshot": "2026-08-01",
    "retrieved_at": "2026-08-14T22:50:00.959197+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House."
}