# Smartdesc Limited

## Details

- **Company number:** [08233739](https://find-and-update.company-information.service.gov.uk/company/08233739)
- **Status:** Active
- **Type:** Private limited company
- **Incorporated:** 28 Sep 2012
- **Registered office:** 1 PROGRESSION CENTRE ACADEMIA LTD, MARK ROAD, HEMEL HEMPSTEAD INDUSTRIAL ESTATE, HP2 7DW
- **Nature of business:** [62020](/sic/62020) Information technology consultancy activities
- **Corporate group:** [Strive Investments Limited](/group/13334) (5 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HARMAN, Andrew John | director | 23 Oct 2024 |  |
| KELLY, Joseph Patrick | director | 23 Oct 2024 |  |
| MCNAUGHTON, Angela | director | 10 Jul 2023 |  |
| MONKS, Adam | director | 28 Sep 2012 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Strive Investments Limited | significant-influence-or-control | 23 Oct 2024 |  |
| Academia Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 23 Oct 2024 |  |
| Mr Christopher Cranie | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent | 6 Apr 2016 | 23 Oct 2024 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Sep 2024 | £1,019,855 | £627,721 | 57 |
| 30 Sep 2023 | £729,644 | £369,676 | 59 |
| 30 Sep 2022 | £640,274 | £534,598 | 24 |
| 30 Sep 2021 | £431,018 | £418,641 | 19 |
| 30 Sep 2020 | £233,598 | £236,660 | 18 |
| 30 Sep 2019 | £165,059 | £87,388 | 13 |
| 30 Sep 2018 | £59,924 | £32,288 | 9 |
| 30 Sep 2017 | £86,567 | £52,970 | 9 |
| 30 Sep 2016 | £67,936 | £73,186 | - |
| 30 Sep 2015 | - | £46,396 | - |
| 30 Sep 2014 | - | £73,950 | - |
| 30 Sep 2013 | - | £37,354 | - |



## Owned by

Smartdesc Limited → [Academia Limited](/company/04771037) → [Strive Investments Limited](/company/12789559)




## Directors' other companies

- [KELLY, Joseph](/person/6360775) - director at [Strive Midco Limited](/company/17470262)
- [KELLY, Joseph](/person/6360775) - director at [Axelerate Consulting Limited](/company/10216649)
- [KELLY, Joseph](/person/6360775) - llp-designated-member at [Strive Capital LLP](/company/OC431421)
- [KELLY, Joseph](/person/6360775) - director at [Strive IT Services Limited](/company/14707103)
- [KELLY, Joseph](/person/6360775) - director at [Strive Company Holdings Ltd](/company/17422663)
- [KELLY, Joseph](/person/6360775) - director at [Strive Topco Limited](/company/17469925)
- [KELLY, Joseph](/person/6360775) - director at [Academia Limited](/company/04771037)
- [KELLY, Joseph](/person/6360775) - director at [Strive Investments Limited](/company/12789559)
- [MONKS, Adam](/person/8672383) - director at [Academia Limited](/company/04771037)