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      "name": "Mr Alan Dean",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/147964",
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      "ceased_on": "2023-10-23",
      "nationality": "British",
      "country_of_residence": "England",
      "source": "snapshot"
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    {
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      "controlling_company_url": null,
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        "voting-rights-25-to-50-percent",
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      "ceased_on": "2023-10-23",
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      "country_of_residence": "United Kingdom",
      "source": "snapshot"
    },
    {
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      "controlling_company_url": "/company/14204086",
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        "ownership-of-shares-75-to-100-percent-as-trust",
        "ownership-of-shares-75-to-100-percent-as-firm",
        "voting-rights-75-to-100-percent",
        "right-to-appoint-and-remove-directors"
      ],
      "notified_on": "2023-10-23",
      "ceased_on": null,
      "nationality": "",
      "country_of_residence": "",
      "source": "snapshot"
    }
  ],
  "external_links": [],
  "provenance": {
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    "first_seen_at": "2026-07-05T12:35:35.811816+00:00",
    "last_seen_snapshot": "2026-08-01",
    "retrieved_at": "2026-08-29T21:05:51.028561+00:00"
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  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House."
}