# PIA Jewellery Direct Limited

## Details

- **Company number:** [08111999](https://find-and-update.company-information.service.gov.uk/company/08111999)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 20 Jun 2012
- **Registered office:** UNIT 44 MONUMENT BUSINESS PARK WARPSGROVE LANE, CHALGROVE, OXFORD, OX44 7RW
- **Nature of business:** [47910](/sic/47910) Retail sale via mail order houses or via Internet
- **Corporate group:** [Aurora Holdco Limited](/group/23456) (15 companies)


## Previous names

- PIA Direct Limited (until 5 Dec 2012)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr John Richard Beale | ownership-of-shares-75-to-100-percent | 6 Apr 2016 | 1 Jan 2020 |
| Museum Selection Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 1 Jan 2020 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Mar 2025 | £1,410,000 | £541,000 | 0 |
| 31 Dec 2023 | £1,219,874 | £1,548,932 | 5 |
| 31 Dec 2022 | £1,035,726 | £1,309,038 | 5 |
| 31 Dec 2021 | £717,721 | £1,232,563 | 5 |
| 31 Dec 2020 | - | £738,737 | 4 |
| 31 Dec 2019 | - | £270,882 | 4 |



## Owned by

PIA Jewellery Direct Limited → [Museum Selection Limited](/company/04800487) → [Wourth Group Limited](/company/09369753) → [Aurora Bidco 2 Limited](/company/13590480) → [Aurora Topco 2 Limited](/company/13587730) → [Aurora Holdco Limited](/company/13586953)





## Companies at the same address

- [Museum Selection Limited](/company/04800487) (04800487)