# Reassure Fsh UK Limited

## Details

- **Company number:** [07717278](https://find-and-update.company-information.service.gov.uk/company/07717278)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 25 Jul 2011
- **Registered office:** WINDSOR HOUSE, TELFORD TOWN CENTRE, TELFORD, TF3 4NB
- **Nature of business:** [64205](/sic/64205) Activities of financial services holding companies
- **Corporate group:** [GMV Nominees Ltd](/group/4) (48298 companies)


## Previous names

- Green Day Acquisitions Limited (until 18 Jun 2012)
- Green Day Aquisitions Limited (until 26 Jul 2011)
- Guardian Financial Services Holdings UK Limited (until 22 Dec 2016)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MADDEN, Amy Elizabeth | director | 13 Aug 2025 | 25 Sep 2026 |
| BUFFHAM, James Bryan | director | 11 Apr 2022 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Reassure Midco Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 |  |




## Owned by

Reassure Fsh UK Limited → [Reassure Midco Limited](/company/02970583) → [Reassure Group Limited](/company/11597179) → [Standard Life PLC](/company/11606773)



## Controls

- [Reassure Companies Services Limited](/company/06705828) (06705828)
- [Reassure Nominees Limited](/company/00489153) (00489153)



## Directors' other companies

- [BUFFHAM, James Bryan](/person/5362429) - director at [National Provident Institution](/company/ZC000065)
- [BUFFHAM, James Bryan](/person/5362429) - director at [Phoenix Spv1 Limited](/company/11418551)
- [BUFFHAM, James Bryan](/person/5362429) - director at [Phoenix Spv2 Limited](/company/11418573)
- [BUFFHAM, James Bryan](/person/5362429) - director at [Phoenix Spv3 Limited](/company/11418612)
- [BUFFHAM, James Bryan](/person/5362429) - director at [Phoenix Spv4 Limited](/company/11418621)
- [BUFFHAM, James Bryan](/person/5362429) - director at [SL Liverpool Limited](/company/02529609)
- [BUFFHAM, James Bryan](/person/5362429) - director at [Reassure UK Life Assurance Company Limited](/company/00676139)
- [BUFFHAM, James Bryan](/person/5362429) - director at [PG Dormant (No 4) Limited](/company/01565099)
- [BUFFHAM, James Bryan](/person/5362429) - director at [Pearl (Moor House) Limited](/company/04209012)
- [BUFFHAM, James Bryan](/person/5362429) - director at [BL Telford Limited](/company/00151731)