# Choose Wisely Limited

## Details

- **Company number:** [07580462](https://find-and-update.company-information.service.gov.uk/company/07580462)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 28 Mar 2011
- **Registered office:** THIS WORKSPACE, 18 ALBERT ROAD, BOURNEMOUTH, BH1 1BZ
- **Nature of business:** [62012](/sic/62012) Business and domestic software development, [64999](/sic/64999) Financial intermediation not elsewhere classified
- **Corporate group:** [Ratio Limited](/group/55316) (3 companies)


## Previous names

- Astute Affiliate Marketing Limited (until 11 Apr 2012)
- Ratio Network Limited (until 25 Jun 2015)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Marc John Biles | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 6 Apr 2016 | 14 Jan 2024 |
| Ratio Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent | 14 Jan 2024 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Apr 2025 | £345,251 | £211,894 | 2 |
| 30 Apr 2024 | £198,472 | £57,445 | 2 |
| 30 Apr 2023 | £299,063 | £67,564 | 2 |
| 30 Apr 2022 | £352,462 | £55,521 | 2 |
| 30 Apr 2021 | £102,922 | £36,067 | 2 |
| 30 Apr 2020 | £414,745 | £6,029 | 2 |
| 30 Apr 2019 | £531,912 | £233,172 | - |
| 30 Apr 2018 | £402,316 | £37,860 | - |
| 30 Apr 2017 | £410,443 | £56,896 | 15 |
| 30 Apr 2013 | £100 | £100 | - |
| 31 Mar 2012 | £100 | £100 | - |



## Owned by

Choose Wisely Limited → [Ratio Limited](/company/09641779)





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