# Welcome To The Fold Limited

## Details

- **Company number:** [07433139](https://find-and-update.company-information.service.gov.uk/company/07433139)
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 8 Nov 2010
- **Registered office:** LINCOLN STUDIOS THE BISCUIT FACTORY, 100 DRUMMOND ROAD, LONDON, SE16 4DG
- **Nature of business:** [47710](/sic/47710) Retail sale of clothing in specialised stores



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| WARMISHAM, Barry Charles | director | 8 Nov 2010 | 8 Nov 2010 |
| MAINLAND, Cheryl Lee | director | 8 Nov 2010 | 31 May 2012 |
| JD SECRETARIAT LIMITED | corporate-secretary | 18 Jul 2011 | 28 Mar 2013 |
| ALAMOUDI, Huda Mohammad | director | 4 Jul 2012 | 17 Dec 2015 |
| SCHELLEKENS, Merijntje Geertje | director | 4 Jul 2012 | 17 Dec 2015 |
| MAXWELL, Emmalene Danielle | director | 20 Jun 2019 | 31 Jul 2025 |
| CARGO, Janice Tanya | director | 17 Dec 2015 | 6 Oct 2025 |
| SIMS, Richard Mervyn | director | 17 Dec 2015 | 13 Jan 2026 |
| BARNETT, Benjamin Lawrence Maxamilian | director | 26 May 2026 |  |
| FADEEVA, Anastasia | director | 26 May 2026 |  |
| EVANS, Nicholas David | director | 17 Dec 2015 |  |
| MCMASTER, Polly Matilda | director | 8 Nov 2010 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Active Gp Iv Llp | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 24 May 2017 | 7 Jun 2018 |
| Active Private Equity Advisory Llp | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 7 Jun 2018 |
| Mrs Polly Matilda Mcmaster | voting-rights-25-to-50-percent | 24 May 2017 | 4 May 2023 |
| Active Gp Iv Llp | ownership-of-shares-25-to-50-percent | 20 Jun 2019 | 19 Jan 2026 |
| Ms Polly Matilda Mcmaster | significant-influence-or-control | 8 Nov 2016 | 26 May 2026 |
| Active Gp Limited | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2016 | 26 May 2026 |
| Fold Holdco Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 26 May 2026 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 Jan 2023 | -£3,063,152 | £910,731 | 46 |
| 31 Jan 2022 | -£1,828,326 | £1,111,605 | 42 |
| 31 Jan 2021 | -£414,726 | £1,909,912 | 42 |
| 31 Dec 2014 | -£147,363 | £3,947 | - |
| 31 Dec 2013 | £15,571 | £13,947 | - |
| 31 Dec 2012 | £51,917 | £80,793 | - |



## Owned by

Welcome To The Fold Limited → [Fold Holdco Limited](/company/17189139)




## Directors' other companies

- [BARNETT, Benjamin Lawrence Maxamilian](/person/6172885) - director at [NFD Holdco Limited](/company/17225958)
- [BARNETT, Benjamin Lawrence Maxamilian](/person/6172885) - director at [Aelan Limited](/company/14347674)
- [BARNETT, Benjamin Lawrence Maxamilian](/person/6172885) - director at [Fold Holdco Limited](/company/17189139)
- [BARNETT, Benjamin Lawrence Maxamilian](/person/6172885) - director at [Never Fully Dressed Limited](/company/07184535)
- [EVANS, Nicholas David](/person/6741889) - director at [Fold Holdco Limited](/company/17189139)
- [FADEEVA, Anastasia](/person/6096770) - director at [Aelan Limited](/company/14347674)
- [FADEEVA, Anastasia](/person/6096770) - director at [Fold Holdco Limited](/company/17189139)
- [FADEEVA, Anastasia](/person/6096770) - director at [Never Fully Dressed Limited](/company/07184535)
- [FADEEVA, Anastasia](/person/6096770) - director at [NFD Holdco Limited](/company/17225958)