# Best Choice Direct Ltd

## Details

- **Company number:** [07242618](https://find-and-update.company-information.service.gov.uk/company/07242618)
- **Status:** Active - Proposal to Strike off
- **Type:** Private Limited Company
- **Incorporated:** 4 May 2010
- **Registered office:** UNIT 4 THE FORMER PROGRESS FOUNDRY, LEEK NEW ROAD, STOKE-ON-TRENT, ST6 2AS
- **Nature of business:** [46390](/sic/46390) Non-specialised wholesale of food, beverages and tobacco
- **Corporate group:** [PFG Home Retail Group Ltd](/group/41338) (2 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DAVEY, Martin Christopher | director | 4 May 2010 | 30 Sep 2024 |
| KHAN, Arfat, Mr. | director | 30 Sep 2024 | 6 Feb 2025 |
| KHAN, Arfat | director | 24 Feb 2025 | 19 May 2025 |
| BULLOCK, Gwilym John | director | 6 Feb 2025 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Martin Christopher Davey | ownership-of-shares-50-to-75-percent | 4 May 2016 | 30 Sep 2024 |
| Mrs Rachel Elizabeth Davey | ownership-of-shares-25-to-50-percent | 6 Apr 2016 | 30 Sep 2024 |
| Quayside Frozen Foods (Newcastle) Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 30 Sep 2024 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 31 May 2024 | £316,510 | £290,161 | 13 |
| 31 May 2023 | £261,297 | £190,349 | 14 |
| 31 May 2022 | £206,069 | £177,490 | 12 |
| 31 May 2021 | £167,210 | £158,592 | 16 |
| 31 May 2020 | £133,547 | £124,336 | 11 |
| 31 May 2019 | £122,871 | £80,358 | - |
| 31 May 2018 | £131,657 | £73,375 | 10 |
| 31 May 2017 | £133,870 | £53,225 | 9 |
| 31 May 2016 | £110,048 | £58,026 | - |
| 31 May 2015 | £81,437 | £37,905 | - |
| 31 May 2014 | £59,119 | £37,070 | - |
| 31 May 2013 | £42,815 | £57,299 | - |
| 31 May 2012 | £27,150 | £46,398 | - |
| 31 May 2011 | £4,051 | £16,496 | - |



## Owned by

Best Choice Direct Ltd → [Quayside Frozen Foods (Newcastle) Limited](/company/01725454) → [PFG Home Retail Group Ltd](/company/13463384)