# What Direct Limited

## Details

- **Company number:** [07071175](https://find-and-update.company-information.service.gov.uk/company/07071175)
- **Status:** Liquidation
- **Type:** Private Limited Company
- **Incorporated:** 10 Nov 2009
- **Registered office:** 11 CLIFTON MOOR BUSINESS VILLAGE, JAMES NICOLSON LINK, CLIFTON MOOR, YO30 4XG
- **Nature of business:** [66220](/sic/66220) Activities of insurance agents and brokers


## Previous names

- What-Consulting Limited (until 28 Oct 2015)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Ascension Finance Ltd | voting-rights-75-to-100-percent | 11 Apr 2017 |  |
| Mr Neil Harkin | significant-influence-or-control | 7 Apr 2016 | 7 Jan 2020 |
| Mr Andrew Robinson | significant-influence-or-control | 7 Apr 2016 | 7 Jan 2020 |
| Mr Martin Clive Ward | significant-influence-or-control | 7 Apr 2016 | 7 Jan 2020 |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Jun 2022 | -£301,888 | - | 4 |
| 30 Jun 2021 | -£305,855 | - | 4 |
| 30 Jun 2020 | -£296,950 | £14,657 | 4 |
| 31 Dec 2018 | -£265,358 | £109,843 | 4 |
| 31 Dec 2017 | -£463,133 | - | - |
| 31 Dec 2016 | -£470,016 | - | - |
| 31 Dec 2015 | £1 | - | - |
| 31 Dec 2014 | £1 | - | - |
| 31 Dec 2013 | £1 | - | - |
| 31 Dec 2012 | £1 | - | - |
| 31 Dec 2010 | £100 | - | - |






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