# Brand Potential Limited

## Details

- **Company number:** [07007867](https://find-and-update.company-information.service.gov.uk/company/07007867)
- **Status:** active
- **Type:** ltd
- **Incorporated:** 3 Sep 2009
- **Registered office:** 22 LAVINGTON STREET, LONDON, SE1 0NZ
- **Nature of business:** [74909](/sic/74909) Other professional, scientific and technical activities n.e.c.
- **Corporate group:** [Candid Platform Ltd](/group/7975) (13 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| VAN WELDAM, Mirelle Diana | director | 21 Jun 2022 | 31 Dec 2025 |
| GHAZARIAN, Gérard | director | 12 Nov 2021 |  |
| VAN DER MIJN, Youri | director | 12 Nov 2021 |  |
| WANCK, Ruud | director | 12 Nov 2021 |  |
| MOLLOY, Christopher | director | 8 Feb 2010 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Christopher James Molloy | ownership-of-shares-25-to-50-percent | 7 Apr 2016 | 12 Nov 2021 |
| Mrs Mary Say | ownership-of-shares-25-to-50-percent | 7 Apr 2016 | 12 Nov 2021 |
| Mr Thomas Antony Lovett | ownership-of-shares-25-to-50-percent | 7 Apr 2016 | 12 Nov 2021 |
| Candid Platform Ltd | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 12 Nov 2021 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Sep 2023 | £2,526,173 | £591,356 | 35 |
| 31 Dec 2021 | £1,595,658 | £425,777 | 27 |
| 31 Dec 2020 | £801,784 | £501,958 | 25 |
| 31 Dec 2019 | £801,775 | £195,938 | 23 |
| 31 Dec 2018 | £678,123 | £251,315 | 23 |
| 31 Dec 2017 | £792,503 | £256,917 | 19 |
| 31 Dec 2016 | - | £440,122 | - |
| 31 Dec 2015 | £387,965 | £253,643 | - |
| 31 Dec 2014 | £179,453 | £99,889 | - |
| 31 Dec 2013 | £126,446 | £143,678 | - |
| 31 Dec 2012 | £34,156 | £45,409 | - |
| 31 Dec 2011 | £32,997 | £40,586 | - |



## Owned by

Brand Potential Limited → [Candid Platform Ltd](/company/13688758)




## Directors' other companies

- [GHAZARIAN, Gérard](/person/6478739) - director at [Positive Technology Holdings Ltd](/company/05760969)
- [GHAZARIAN, Gérard](/person/6478739) - director at [Positive Technology Ltd](/company/04553314)
- [GHAZARIAN, Gérard](/person/6478739) - director at [Group Positive Limited](/company/07077192)
- [VAN DER MIJN, Youri](/person/6434734) - director at [Positive Technology Holdings Ltd](/company/05760969)
- [VAN DER MIJN, Youri](/person/6434734) - director at [Table Of Dorset Limited](/company/10599046)
- [VAN DER MIJN, Youri](/person/6434734) - director at [Group Positive Limited](/company/07077192)
- [VAN DER MIJN, Youri](/person/6434734) - director at [Positive Technology Ltd](/company/04553314)
- [WANCK, Ruud](/person/6434735) - director at [Positive Technology Holdings Ltd](/company/05760969)
- [WANCK, Ruud](/person/6434735) - director at [Positive Technology Ltd](/company/04553314)
- [WANCK, Ruud](/person/6434735) - director at [Group Positive Limited](/company/07077192)



## Companies at the same address

- [Eleven & Stone Ltd](/company/16387788) (16387788)