{ "company_number": "06914972", "name": "Amsa Direct Limited", "url": "/company/06914972", "status": "Active", "is_active": true, "company_type": "Private Limited Company", "incorporated_on": "2009-05-26", "dissolved_on": null, "sic_codes": [ { "code": "47710", "description": "Retail sale of clothing in specialised stores", "section": "G", "section_name": "Wholesale and retail trade; repair of motor vehicles and motorcycles", "url": "/sic/47710" } ], "registered_address": { "id": 1573265, "url": "/address/1573265", "line1": "11 PORTLAND ROAD", "line2": "EDGBASTON", "post_town": "BIRMINGHAM", "county": "WEST MIDLANDS", "country": "UNITED KINGDOM", "postcode": "B16 9HN" }, "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/06914972", "previous_names": [], "care_of": "", "po_box": "", "country_of_origin": "United Kingdom", "accounts": { "next_due": "2027-07-31", "last_made_up": "2025-10-31", "category": "MICRO ENTITY", "filings": [ { "url": "/company/06914972/accounts/2025-10-31", "pdf_url": "/company/06914972/accounts/2025-10-31.pdf", "made_up_date": "2025-10-31", "period_start": "2025-10-31", "period_end": "2025-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "7.00", "tangible_fixed_assets": "50790.00", "debtors": null, "cash_bank_in_hand": null, "current_assets": "477829.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "291269.00", "total_assets_less_current_liabilities": "342059.00", "net_assets_liabilities": "331574.00", "called_up_share_capital": null, "profit_loss_account_reserve": null, "shareholder_funds": "331574.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Bulk_Data-2026-08-01.zip" }, { "url": "/company/06914972/accounts/2024-10-31", "pdf_url": "/company/06914972/accounts/2024-10-31.pdf", "made_up_date": "2024-10-31", "period_start": "2024-10-31", "period_end": "2024-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "10.00", "tangible_fixed_assets": "48132.00", "debtors": null, "cash_bank_in_hand": null, "current_assets": "649289.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "277077.00", "total_assets_less_current_liabilities": "325209.00", "net_assets_liabilities": "312369.00", "called_up_share_capital": null, "profit_loss_account_reserve": null, "shareholder_funds": "312369.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2025.zip" }, { "url": "/company/06914972/accounts/2023-10-31", "pdf_url": "/company/06914972/accounts/2023-10-31.pdf", "made_up_date": "2023-10-31", "period_start": "2023-10-31", "period_end": "2023-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "12.00", "tangible_fixed_assets": "56112.00", "debtors": null, "cash_bank_in_hand": null, "current_assets": "517801.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "162217.00", "total_assets_less_current_liabilities": "218329.00", "net_assets_liabilities": "205489.00", "called_up_share_capital": null, "profit_loss_account_reserve": null, "shareholder_funds": "205489.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2024.zip" }, { "url": "/company/06914972/accounts/2022-10-31", "pdf_url": "/company/06914972/accounts/2022-10-31.pdf", "made_up_date": "2022-10-31", "period_start": "2022-10-31", "period_end": "2022-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "11.00", "tangible_fixed_assets": "62091.00", "debtors": null, "cash_bank_in_hand": null, "current_assets": "585184.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "244054.00", "total_assets_less_current_liabilities": "306145.00", "net_assets_liabilities": "287245.00", "called_up_share_capital": null, "profit_loss_account_reserve": null, "shareholder_funds": "287245.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-October2023.zip" }, { "url": "/company/06914972/accounts/2021-10-31", "pdf_url": "/company/06914972/accounts/2021-10-31.pdf", "made_up_date": "2021-10-31", "period_start": "2021-10-31", "period_end": "2021-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "10.00", "tangible_fixed_assets": "38810.00", "debtors": null, "cash_bank_in_hand": null, "current_assets": "582736.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "252818.00", "total_assets_less_current_liabilities": "291628.00", "net_assets_liabilities": "280838.00", "called_up_share_capital": null, "profit_loss_account_reserve": null, "shareholder_funds": "280838.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2022.zip" }, { "url": "/company/06914972/accounts/2020-10-31", "pdf_url": "/company/06914972/accounts/2020-10-31.pdf", "made_up_date": "2020-10-31", "period_start": "2020-10-31", "period_end": "2020-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "11.00", "tangible_fixed_assets": "38995.00", "debtors": "62845.00", "cash_bank_in_hand": "580205.00", "current_assets": "851715.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "203013.00", "total_assets_less_current_liabilities": "242008.00", "net_assets_liabilities": "192008.00", "called_up_share_capital": "50002.00", "profit_loss_account_reserve": "142006.00", "shareholder_funds": "50002.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2021.zip" }, { "url": "/company/06914972/accounts/2019-10-31", "pdf_url": "/company/06914972/accounts/2019-10-31.pdf", "made_up_date": "2019-10-31", "period_start": "2019-10-31", "period_end": "2019-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": "10.00", "tangible_fixed_assets": "40587.00", "debtors": "78021.00", "cash_bank_in_hand": "95694.00", "current_assets": "367208.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-58591.00", "total_assets_less_current_liabilities": "-18004.00", "net_assets_liabilities": "-18004.00", "called_up_share_capital": "50002.00", "profit_loss_account_reserve": "-68006.00", "shareholder_funds": "50002.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2020.zip" }, { "url": "/company/06914972/accounts/2018-10-31", "pdf_url": "/company/06914972/accounts/2018-10-31.pdf", "made_up_date": "2018-10-31", "period_start": "2018-10-31", "period_end": "2018-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "47579.00", "debtors": "76520.00", "cash_bank_in_hand": "208782.00", "current_assets": "397776.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-24319.00", "total_assets_less_current_liabilities": "23260.00", "net_assets_liabilities": "23260.00", "called_up_share_capital": "50002.00", "profit_loss_account_reserve": "-26742.00", "shareholder_funds": "50002.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2019.zip" }, { "url": "/company/06914972/accounts/2017-10-31", "pdf_url": "/company/06914972/accounts/2017-10-31.pdf", "made_up_date": "2017-10-31", "period_start": "2017-10-31", "period_end": "2017-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "59062.00", "debtors": null, "cash_bank_in_hand": null, "current_assets": "311557.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-26679.00", "total_assets_less_current_liabilities": "32383.00", "net_assets_liabilities": null, "called_up_share_capital": null, "profit_loss_account_reserve": null, "shareholder_funds": "32383.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2018.zip" }, { "url": "/company/06914972/accounts/2016-10-31", "pdf_url": "/company/06914972/accounts/2016-10-31.pdf", "made_up_date": "2016-10-31", "period_start": "2016-10-31", "period_end": "2016-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "69498.00", "debtors": "78739.00", "cash_bank_in_hand": "72712.00", "current_assets": "306011.00", "creditors_due_within_one_year": "312694.00", "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-6683.00", "total_assets_less_current_liabilities": "62815.00", "net_assets_liabilities": null, "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "12815.00", "shareholder_funds": "62815.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-May2017.zip" }, { "url": "/company/06914972/accounts/2015-10-31", "pdf_url": "/company/06914972/accounts/2015-10-31.pdf", "made_up_date": "2015-10-31", "period_start": "2015-10-31", "period_end": "2015-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "68971.00", "debtors": "86804.00", "cash_bank_in_hand": "59848.00", "current_assets": "256721.00", "creditors_due_within_one_year": "261370.00", "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-4649.00", "total_assets_less_current_liabilities": "64322.00", "net_assets_liabilities": null, "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "14322.00", "shareholder_funds": "64322.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2016.zip" }, { "url": "/company/06914972/accounts/2014-10-31", "pdf_url": "/company/06914972/accounts/2014-10-31.pdf", "made_up_date": "2014-10-31", "period_start": "2014-10-31", "period_end": "2014-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "74242.00", "debtors": "92809.00", "cash_bank_in_hand": "124008.00", "current_assets": "285633.00", "creditors_due_within_one_year": "308107.00", "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-22474.00", "total_assets_less_current_liabilities": "51768.00", "net_assets_liabilities": null, "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "1768.00", "shareholder_funds": "51768.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2015.zip" }, { "url": "/company/06914972/accounts/2013-10-31", "pdf_url": "/company/06914972/accounts/2013-10-31.pdf", "made_up_date": "2013-10-31", "period_start": "2013-10-31", "period_end": "2013-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "55423.00", "debtors": "93614.00", "cash_bank_in_hand": "78596.00", "current_assets": "232899.00", "creditors_due_within_one_year": "186808.00", "creditors_due_after_one_year": null, "net_current_assets_liabilities": "46091.00", "total_assets_less_current_liabilities": "101514.00", "net_assets_liabilities": null, "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "51514.00", "shareholder_funds": "101514.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2014.zip" }, { "url": "/company/06914972/accounts/2012-10-31", "pdf_url": "/company/06914972/accounts/2012-10-31.pdf", "made_up_date": "2012-10-31", "period_start": "2012-10-31", "period_end": "2012-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "54375.00", "debtors": "87081.00", "cash_bank_in_hand": "103982.00", "current_assets": "274999.00", "creditors_due_within_one_year": "298673.00", "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-23674.00", "total_assets_less_current_liabilities": "30701.00", "net_assets_liabilities": null, "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "-19299.00", "shareholder_funds": "30701.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "html", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2013.zip" }, { "url": "/company/06914972/accounts/2011-10-31", "pdf_url": "/company/06914972/accounts/2011-10-31.pdf", "made_up_date": "2011-10-31", "period_start": "2011-10-31", "period_end": "2011-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "39011.00", "debtors": "20708.00", "cash_bank_in_hand": "129441.00", "current_assets": "223234.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "-25940.00", "total_assets_less_current_liabilities": "13071.00", "net_assets_liabilities": "13071.00", "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "-36929.00", "shareholder_funds": "13071.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "xml", "parse_error": "", "source_zip": "Accounts_Monthly_Data-July2012.zip" }, { "url": "/company/06914972/accounts/2010-10-31", "pdf_url": "/company/06914972/accounts/2010-10-31.pdf", "made_up_date": "2010-10-31", "period_start": "2010-10-31", "period_end": "2010-10-31", "entity_name": "Amsa Direct Limited", "dormant": false, "average_employees": null, "tangible_fixed_assets": "24103.00", "debtors": "58157.00", "cash_bank_in_hand": "83329.00", "current_assets": "207001.00", "creditors_due_within_one_year": null, "creditors_due_after_one_year": null, "net_current_assets_liabilities": "8434.00", "total_assets_less_current_liabilities": "32537.00", "net_assets_liabilities": "32537.00", "called_up_share_capital": "50000.00", "profit_loss_account_reserve": "-17463.00", "shareholder_funds": "32537.00", "turnover": null, "other_operating_income": null, "cost_sales": null, "gross_profit_loss": null, "administrative_expenses": null, "raw_materials_consumables": null, "staff_costs": null, "depreciation_written_off": null, "other_operating_charges": null, "operating_profit_loss": null, "profit_before_tax": null, "tax_on_profit": null, "profit_loss_for_period": null, "file_type": "xml", "parse_error": "", "source_zip": "Accounts_Monthly_Data-March2011.zip" } ], "pdf_only_filings": [], "filing_history_url": "https://find-and-update.company-information.service.gov.uk/company/06914972/filing-history" }, "confirmation_statement": { "next_due": "2027-06-09", "last_made_up": "2026-05-26" }, "officers": [], "psc": [ { "name": "Mr Zia Ul Haq", "kind": "individual-person-with-significant-control", "person_url": "/person/5335677", "controlling_company_url": null, "natures_of_control": [ "ownership-of-shares-50-to-75-percent", "voting-rights-50-to-75-percent", "right-to-appoint-and-remove-directors" ], "notified_on": "2016-04-06", "ceased_on": null, "nationality": "British", "country_of_residence": "United Kingdom", "source": "snapshot" }, { "name": "Mrs Khalida Zia", "kind": "individual-person-with-significant-control", "person_url": "/person/2709086", "controlling_company_url": null, "natures_of_control": [ "ownership-of-shares-25-to-50-percent", "voting-rights-25-to-50-percent" ], "notified_on": "2016-04-06", "ceased_on": null, "nationality": "British", "country_of_residence": "United Kingdom", "source": "snapshot" } ], "external_links": [], "provenance": { "source": "snapshot", "first_seen_at": "2026-07-05T12:35:35.811816+00:00", "last_seen_snapshot": "2026-09-01", "retrieved_at": "2026-09-09T05:59:12.582323+00:00" }, "licence": "Open Government Licence v3.0", "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/", "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House." }