# Shop Direct Licensing Limited

## Details

- **Company number:** [06863409](https://find-and-update.company-information.service.gov.uk/company/06863409)
- **Status:** Liquidation
- **Type:** Private Limited Company
- **Incorporated:** 30 Mar 2009
- **Registered office:** PEARL ASSURANCE HOUSE 319 BALLARDS LANE, FINCHLEY, LONDON, N12 8LY
- **Nature of business:** [74909](/sic/74909) Other professional, scientific and technical activities n.e.c., [77400](/sic/77400) Leasing of intellectual property and similar products, except copyright works
- **Corporate group:** [Bird Bidco Limited](/group/92) (26 companies)



## Officers

| Name | Role | Appointed | Resigned |
|---|---|---|---|
| STEVE, Makin | director | 30 Mar 2009 | 20 Jan 2012 |
| MCMENEMY, Mark | director | 24 Jul 2013 | 18 Mar 2015 |
| SHOP DIRECT SECRETARIAL SERVICES LIMITED | corporate-secretary | 30 Mar 2009 | 29 Feb 2016 |
| BALDOCK, Alexander David | director | 24 Jul 2013 | 31 Jan 2018 |
| KERSHAW, David Wallace | director | 30 Mar 2009 |  |



## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Shop Direct Home Shopping Limited | ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors | 6 Apr 2016 |  |




## Owned by

Shop Direct Licensing Limited → [Shop Direct Home Shopping Limited](/company/04663281) → [Littlewoods Limited](/company/00262152) → [The Very Group Limited](/company/04730752) → [VGL Finco Limited](/company/13500305) → [VGL Midco Limited](/company/13500306)





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