{
  "company_number": "06789232",
  "name": "Natural Direction Limited",
  "url": "/company/06789232",
  "status": "Active",
  "is_active": true,
  "company_type": "Private Limited Company",
  "incorporated_on": "2009-01-12",
  "dissolved_on": null,
  "sic_codes": [
    "82990"
  ],
  "registered_address": {
    "id": 319802,
    "url": "/address/319802",
    "line1": "168 CHURCH ROAD",
    "line2": "",
    "post_town": "HOVE",
    "county": "",
    "country": "ENGLAND",
    "postcode": "BN3 2DL"
  },
  "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/06789232",
  "previous_names": [
    {
      "name": "Openview Leadership And Development Ltd",
      "ceased_on": "2009-04-20"
    },
    {
      "name": "Strength Leadership Ltd",
      "ceased_on": "2014-03-14"
    }
  ],
  "care_of": "",
  "po_box": "",
  "country_of_origin": "United Kingdom",
  "accounts": {
    "next_due": "2027-02-28",
    "last_made_up": "2025-05-31",
    "category": "TOTAL EXEMPTION FULL",
    "filings": [
      {
        "url": "/company/06789232/accounts/2025-05-31",
        "made_up_date": "2025-05-31",
        "period_start": "2025-05-31",
        "period_end": "2025-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "3.00",
        "tangible_fixed_assets": "103442.00",
        "debtors": "424580.00",
        "cash_bank_in_hand": "348734.00",
        "current_assets": "773314.00",
        "creditors_due_within_one_year": "141922.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "631392.00",
        "total_assets_less_current_liabilities": "734834.00",
        "net_assets_liabilities": "731974.00",
        "called_up_share_capital": "100.00",
        "profit_loss_account_reserve": "731874.00",
        "shareholder_funds": "100.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2026.zip"
      },
      {
        "url": "/company/06789232/accounts/2024-05-31",
        "made_up_date": "2024-05-31",
        "period_start": "2024-05-31",
        "period_end": "2024-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "107256.00",
        "debtors": "313107.00",
        "cash_bank_in_hand": "517312.00",
        "current_assets": "830419.00",
        "creditors_due_within_one_year": "169724.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "660695.00",
        "total_assets_less_current_liabilities": "767951.00",
        "net_assets_liabilities": "764137.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "764136.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2025.zip"
      },
      {
        "url": "/company/06789232/accounts/2023-05-31",
        "made_up_date": "2023-05-31",
        "period_start": "2023-05-31",
        "period_end": "2023-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "105306.00",
        "debtors": "324869.00",
        "cash_bank_in_hand": "487520.00",
        "current_assets": "812389.00",
        "creditors_due_within_one_year": "157959.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "654430.00",
        "total_assets_less_current_liabilities": "759736.00",
        "net_assets_liabilities": "757208.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "757207.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2024.zip"
      },
      {
        "url": "/company/06789232/accounts/2022-05-31",
        "made_up_date": "2022-05-31",
        "period_start": "2022-05-31",
        "period_end": "2022-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "94720.00",
        "debtors": "247474.00",
        "cash_bank_in_hand": "492852.00",
        "current_assets": "740326.00",
        "creditors_due_within_one_year": "173363.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "566963.00",
        "total_assets_less_current_liabilities": "661683.00",
        "net_assets_liabilities": "661166.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "661165.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2023.zip"
      },
      {
        "url": "/company/06789232/accounts/2021-05-31",
        "made_up_date": "2021-05-31",
        "period_start": "2021-05-31",
        "period_end": "2021-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "95627.00",
        "debtors": "238932.00",
        "cash_bank_in_hand": "378706.00",
        "current_assets": "617638.00",
        "creditors_due_within_one_year": "189804.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "427834.00",
        "total_assets_less_current_liabilities": "523461.00",
        "net_assets_liabilities": "522772.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "522771.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2022.zip"
      },
      {
        "url": "/company/06789232/accounts/2020-05-31",
        "made_up_date": "2020-05-31",
        "period_start": "2020-05-31",
        "period_end": "2020-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "94241.00",
        "debtors": "144134.00",
        "cash_bank_in_hand": "501614.00",
        "current_assets": "645748.00",
        "creditors_due_within_one_year": "186230.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "459518.00",
        "total_assets_less_current_liabilities": "553759.00",
        "net_assets_liabilities": "553333.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "553332.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-May2021.zip"
      },
      {
        "url": "/company/06789232/accounts/2019-05-31",
        "made_up_date": "2019-05-31",
        "period_start": "2019-05-31",
        "period_end": "2019-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "2.00",
        "tangible_fixed_assets": "94987.00",
        "debtors": "381238.00",
        "cash_bank_in_hand": "595321.00",
        "current_assets": "976559.00",
        "creditors_due_within_one_year": "395077.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "581482.00",
        "total_assets_less_current_liabilities": "676469.00",
        "net_assets_liabilities": "675901.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "675900.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2020.zip"
      },
      {
        "url": "/company/06789232/accounts/2018-05-31",
        "made_up_date": "2018-05-31",
        "period_start": "2018-05-31",
        "period_end": "2018-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "4.00",
        "tangible_fixed_assets": "95224.00",
        "debtors": "368310.00",
        "cash_bank_in_hand": "220559.00",
        "current_assets": "588869.00",
        "creditors_due_within_one_year": "359392.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "229477.00",
        "total_assets_less_current_liabilities": "324701.00",
        "net_assets_liabilities": "324088.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "324087.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2019.zip"
      },
      {
        "url": "/company/06789232/accounts/2017-05-31",
        "made_up_date": "2017-05-31",
        "period_start": "2017-05-31",
        "period_end": "2017-05-31",
        "entity_name": "Natural Direction Ltd",
        "dormant": false,
        "average_employees": "4.00",
        "tangible_fixed_assets": "94618.00",
        "debtors": "108896.00",
        "cash_bank_in_hand": "341641.00",
        "current_assets": "450537.00",
        "creditors_due_within_one_year": "285247.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "165290.00",
        "total_assets_less_current_liabilities": "259908.00",
        "net_assets_liabilities": "259411.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "259410.00",
        "shareholder_funds": "1.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-February2018.zip"
      },
      {
        "url": "/company/06789232/accounts/2016-05-31",
        "made_up_date": "2016-05-31",
        "period_start": "2016-05-31",
        "period_end": "2016-05-31",
        "entity_name": "Natural Direction Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "51510.00",
        "debtors": "413303.00",
        "cash_bank_in_hand": "264988.00",
        "current_assets": "678291.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": "406626.00",
        "net_current_assets_liabilities": "678291.00",
        "total_assets_less_current_liabilities": "729801.00",
        "net_assets_liabilities": "322673.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "322672.00",
        "shareholder_funds": "322673.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-April2017.zip"
      },
      {
        "url": "/company/06789232/accounts/2016-01-31",
        "made_up_date": "2016-01-31",
        "period_start": "2016-01-31",
        "period_end": "2016-01-31",
        "entity_name": "Natural Direction Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "51738.00",
        "debtors": "290982.00",
        "cash_bank_in_hand": "312806.00",
        "current_assets": "603788.00",
        "creditors_due_within_one_year": "333967.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "269821.00",
        "total_assets_less_current_liabilities": "321559.00",
        "net_assets_liabilities": "321011.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "321010.00",
        "shareholder_funds": "321011.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-October2016.zip"
      },
      {
        "url": "/company/06789232/accounts/2015-01-31",
        "made_up_date": "2015-01-31",
        "period_start": "2015-01-31",
        "period_end": "2015-01-31",
        "entity_name": "Natural Direction Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "50848.00",
        "debtors": "353799.00",
        "cash_bank_in_hand": "8812.00",
        "current_assets": "362611.00",
        "creditors_due_within_one_year": "41191.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "321420.00",
        "total_assets_less_current_liabilities": "372268.00",
        "net_assets_liabilities": "371898.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "371897.00",
        "shareholder_funds": "371898.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-October2015.zip"
      },
      {
        "url": "/company/06789232/accounts/2014-01-31",
        "made_up_date": "2014-01-31",
        "period_start": "2014-01-31",
        "period_end": "2014-01-31",
        "entity_name": "Natural Direction Limited",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "2464.00",
        "debtors": "42467.00",
        "cash_bank_in_hand": "15885.00",
        "current_assets": "58352.00",
        "creditors_due_within_one_year": "25358.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "32994.00",
        "total_assets_less_current_liabilities": "35458.00",
        "net_assets_liabilities": "34965.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "34964.00",
        "shareholder_funds": "34965.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-September2014.zip"
      },
      {
        "url": "/company/06789232/accounts/2013-01-31",
        "made_up_date": "2013-01-31",
        "period_start": "2013-01-31",
        "period_end": "2013-01-31",
        "entity_name": "Strength Leadership Ltd",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "3066.00",
        "debtors": "112879.00",
        "cash_bank_in_hand": "67461.00",
        "current_assets": "180340.00",
        "creditors_due_within_one_year": "40849.00",
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "139491.00",
        "total_assets_less_current_liabilities": "142557.00",
        "net_assets_liabilities": "141936.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "141935.00",
        "shareholder_funds": "141936.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "html",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-October2013.zip"
      },
      {
        "url": "/company/06789232/accounts/2012-01-31",
        "made_up_date": "2012-01-31",
        "period_start": "2012-01-31",
        "period_end": "2012-01-31",
        "entity_name": "Strength Leadership Ltd",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "3074.00",
        "debtors": "139394.00",
        "cash_bank_in_hand": "54407.00",
        "current_assets": "193801.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "130436.00",
        "total_assets_less_current_liabilities": "133510.00",
        "net_assets_liabilities": "132890.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "132889.00",
        "shareholder_funds": "132890.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "xml",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-October2012.zip"
      },
      {
        "url": "/company/06789232/accounts/2010-01-31",
        "made_up_date": "2010-01-31",
        "period_start": "2010-01-31",
        "period_end": "2010-01-31",
        "entity_name": "Strength Leadership Ltd",
        "dormant": false,
        "average_employees": null,
        "tangible_fixed_assets": "131.00",
        "debtors": "43931.00",
        "cash_bank_in_hand": "17231.00",
        "current_assets": "61162.00",
        "creditors_due_within_one_year": null,
        "creditors_due_after_one_year": null,
        "net_current_assets_liabilities": "24205.00",
        "total_assets_less_current_liabilities": "24336.00",
        "net_assets_liabilities": "24310.00",
        "called_up_share_capital": "1.00",
        "profit_loss_account_reserve": "24309.00",
        "shareholder_funds": "24310.00",
        "turnover": null,
        "other_operating_income": null,
        "cost_sales": null,
        "gross_profit_loss": null,
        "administrative_expenses": null,
        "raw_materials_consumables": null,
        "staff_costs": null,
        "depreciation_written_off": null,
        "other_operating_charges": null,
        "operating_profit_loss": null,
        "profit_before_tax": null,
        "tax_on_profit": null,
        "profit_loss_for_period": null,
        "file_type": "xml",
        "parse_error": "",
        "source_zip": "Accounts_Monthly_Data-June2010.zip"
      }
    ],
    "pdf_only_filings": [
      {
        "made_up_date": "2011-01-31",
        "filing_date": "2011-10-27",
        "form_type": "AA",
        "description": "accounts-with-accounts-type-total-exemption-small",
        "paper_filed": true,
        "pdf_url": "/company/06789232/accounts/2011-01-31.pdf",
        "companies_house_url": "https://find-and-update.company-information.service.gov.uk/company/06789232/filing-history/MzA0NjE4NDU4MGFkaXF6a2N4/document?format=pdf&download=0"
      }
    ],
    "filing_history_url": "https://find-and-update.company-information.service.gov.uk/company/06789232/filing-history"
  },
  "confirmation_statement": {
    "next_due": "2027-01-26",
    "last_made_up": "2026-01-12"
  },
  "officers": [],
  "psc": [
    {
      "name": "Mr Martin Ronald Coburn",
      "kind": "individual-person-with-significant-control",
      "person_url": "/person/3187100",
      "controlling_company_url": null,
      "natures_of_control": [
        "significant-influence-or-control"
      ],
      "notified_on": "2016-04-06",
      "ceased_on": null,
      "nationality": "British",
      "country_of_residence": "England",
      "source": "snapshot"
    }
  ],
  "external_links": [],
  "provenance": {
    "source": "snapshot",
    "first_seen_at": "2026-07-05T12:35:35.811816+00:00",
    "last_seen_snapshot": "2026-08-01",
    "retrieved_at": "2026-08-02T04:59:58.547413+00:00"
  },
  "licence": "Open Government Licence v3.0",
  "licence_url": "https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/",
  "attribution": "Contains public sector information licensed under the Open Government Licence v3.0. Source: Companies House."
}