# Feed IT Back Limited

## Details

- **Company number:** [06759752](https://find-and-update.company-information.service.gov.uk/company/06759752)
- **Status:** In Administration
- **Type:** Private Limited Company
- **Incorporated:** 27 Nov 2008
- **Registered office:** C/O R2 ADVISORY LIMITED, 60 CANNON STREET, LONDON, EC4N 6NP
- **Nature of business:** [62012](/sic/62012) Business and domestic software development, [73120](/sic/73120) Media representation services
- **Corporate group:** [JP Investco 1 Limited](/group/64346) (2 companies)


## Previous names

- Admobility Limited (until 30 Mar 2009)
- Sendster Limited (until 30 Jan 2015)




## Control

| Name | Nature of control | Notified | Ceased |
|---|---|---|---|
| Mr Carlo Platia | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent, right-to-appoint-and-remove-directors | 25 Nov 2016 | 28 Feb 2021 |
| Jp Investco 1 Limited | ownership-of-shares-50-to-75-percent, voting-rights-50-to-75-percent | 28 Feb 2021 |  |
| Ms Joanne Beverley Palmer | ownership-of-shares-25-to-50-percent, voting-rights-25-to-50-percent | 6 Apr 2019 |  |



## Accounts

| Year ended | Net assets | Cash | Employees |
|---|---|---|---|
| 30 Nov 2023 | -£3,805,333 | £36,883 | 70 |
| 30 Nov 2022 | -£2,061,215 | £43,909 | 40 |
| 30 Nov 2021 | -£674,056 | £34,275 | 17 |
| 30 Nov 2020 | -£218,360 | £274,645 | 10 |
| 30 Nov 2019 | £188,191 | - | 8 |
| 30 Nov 2018 | - | £38,696 | 6 |
| 30 Nov 2017 | - | £20,413 | 6 |
| 30 Nov 2016 | £4,837 | £5,762 | - |
| 30 Nov 2015 | £10,005 | £9,633 | - |
| 30 Nov 2014 | £6,265 | £12,583 | - |
| 30 Nov 2013 | £6,405 | £26,710 | - |
| 30 Nov 2012 | £3,743 | £19,932 | - |
| 30 Nov 2011 | -£6,836 | £23,124 | - |
| 30 Nov 2010 | -£28,022 | £2,079 | - |
| 30 Nov 2009 | -£23,074 | £1,268 | - |



## Owned by

Feed IT Back Limited → [JP Investco 1 Limited](/company/12899559)





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